The entrepreneurial journey is tough — a real odyssey of challenges, difficulties, and failures. But like an odyssey, it is a beautiful journey, which asks of us mental endurance more than anything. Challenges, for entrepreneurs, are a sport, and like athletes, they go to great lengths to overcome them. People …
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From LeBron James highlight reels trading for nearly a quarter million dollars, to the birth of meme-coin millionaires, crypto’s latest bull run invariably inspired a generation of believers. There was a feeling of defiance that inspired what felt like a perpetual bull run, the pieces of which now provide ample …
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A common misconception that many people have about leadership is that you have to be intimidating and demand respect in order to be a great leader. In fact, many of us see leaders as cold, aloof or emotionless. These presumed characteristics paint a portrait of leaders as people who are …
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Business consultants enjoy asking the question, “Who is your biggest competitor?” This is a question that elicits a common response. The person being asked the question inevitably responds with a name of a company that is in the same business industry. The person that is your biggest competitor doesn’t always …
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We’re living during a time when video conference calls have become the norm. Many people are realizing that there is little time to get to know their co-workers or business partners. This is creating corporate cultures that are impersonal, and it’s becoming less attractive to current and future employees who …
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Despite women’s achievements in the tech space over the last decade, certain perspectives have been overlooked. When I decided to venture into Web3, crypto, defi, blockchain and metaverse, I encountered so many women doing the real work of pushing for gender equity and diversity in the space. We’re seeing more …
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As one of the fastest-growing, highly regulated industries in the country, the cannabis industry has been a potential goldmine for years. Brands have evolved from illicit-market-esque branding with sophisticated marketing strategies. In the messy throes of brand strategy, in-store design, social media marketing, digital advertising and more, packaging design remains …
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Podcasts are incredibly popular, so much so that according to one report, almost half of Americanshave listened to a podcast in the last month, but not all podcasts are created equal. All of us who regularly enjoy listening to podcasts have likely run across one with less-than-ideal sound quality. Poor …
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There is no doubt that video is one of the most crucial tools in your marketing arsenal. Without video, your business could be left behind. You may miss opportunities to connect with customers. Using video in your marketing plan can help you highlight your business in unique ways by telling …
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Live content is becoming more and more prominent compared to pre-recorded video among users. Social media platforms made a brilliant move by introducing lives based on the preference of their users. In 2008, YouTube hosted its first live event named YouTube Live. In 2011, the gaming-centric streaming platform Twitch was …
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