In 2015, aHarvard Business Review study found that emotional connection is a significant driver of brand loyalty and is one of the best indicators of future customer value. In fact, customers are 71 percent more likely to recommend brands with whom they have an emotional connection. That’s why a plethora …
Read More »
I have been thinking a lot lately about what makes a company’s culture tick. Having spent the past year working remotely, leaders have a fresh perspective on the type of environment they want their employees to work in. We all want an inclusive, accepting company culture, but sometimes, we might …
Read More »
And without warning, the music stopped. Almost everyone knows that the Covid-19 pandemic has devastated the nightlife industry with social distancing, lockdowns, mask-wearing and early curfews. For the past six years, my exclusive nightlife and events app, InList, has produced and hosted the largest VIP event during Art Basel in …
Read More »
If you’re looking to expand your business audience and connections, you will find that many new doors open once you hit the international market. While you’ll encounter significant new opportunities when you turn your attention abroad, you’ll also discover quite a few new roadblocks previously unfamiliar to you. For many …
Read More »