When 27-year-old BookTok creator Sat posted a TikTok criticizing a dark romance book for what she called “romanticizing” the Ku Klux Klan, she thought the video would spark a conversation about racism in book publishing. But even after the author, Tillie Cole, removed the book, Sat and at least two …
Read More »
When 24-year-old Zoe Jackson scrolls her for-you-page, there are books all the way down. As a BookTok creator, Jackson spends much of her time on TikTok watching videos and recommendations surrounding the best books out there, from newly published novels to classic tomes. But while the average reader might stop …
Read More »
Much like God, or Ariana Grande’s relationships, online clout works in mysterious ways. Sometimes getting hyped by a major influencer and having a rush of new followers can be exactly the boost your brand needs. Other times, it’s too much — particularly if you’re happily married, and said followers are …
Read More »
The protagonists in K.L. Walther’s 2021 romance novel The Summer of Broken Rules have two hard stops: Wit doesn’t want to be called “kid,” and Meredith doesn’t want to be called “baby.” If you’re a Swiftie, these traits jump off the page. Specifically, they call to mind the narration of …
Read More »
Move over leading men. One of the biggest mediums in TikTok’s book community has a different romantic north star, doubling down on the tall, handsome, and extremely dark. Introducing: the Monster-Fuckers. There are dozens of online fandoms dedicated to romance and erotica. But on BookTok, authors who write romance books …
Read More »
Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. BookTok, a TikTok community of readers, reviewers, and authors, has redefined publishing’s relationship with book content creators. Since its rise in popularity in …
Read More »