Tag Archives: brand

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings pressure to standardize messaging, streamline operations and appeal to a broader audience. Staying true to the community that shaped …

Brand alignment is crucial to any business’s success, both on an initial and ongoing basis. If your brand doesn’t deliver on its mission and value proposition — or communicate this information in a way that resonates with your target audience — you might find yourself with decreased engagement, fewer sales …

In a saturated market, it can be difficult to stand out — especially on your own. A great way to reach new audiences and leverage resources that may not normally be available to you, however, is to collaborate with another business in, or even outside of, your industry. A product …

Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice …

Media fragmentation is leading to increased brand fragmentation and a loss of brand relevance to new generations of consumers. This is creating new opportunities. Internet and streaming trends have led to massive shifts in content production, delivery, and consumption. These shifts are having a significant impact on Hollywood, distribution channels …

The story a company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of camaraderie or build subject matter authority, the way you communicate your message will often determine how …

In order for a brand to succeed, it has to be more than a clever idea. A successful brand must meet customer needs, separate itself from the competition and last beyond a passing trend. All of these characteristics combined contribute to a brand’s niche — or a comfortable place in …

When it comes to being a musician, it is an ever-changing industry. In 2023 the amount of music released daily grew into the thousands. So what can an artist do in the overcrowded industry to stand out? Here are a few pieces of advice that I’ve found to work well. …

For any business, having a clear and meaningful mission is critical for success. To truly live up to that mission, however, you must ensure that it is consistently and clearly woven throughout all aspects of the business. Your brand‘s mission should be evident in the company’s values, culture and day-to-day …

Hiring for any position is rarely an easy task, and it can be even more difficult when you’re filling a customer-facing role. Not only does the person you hire need to be a match for your company culture, but they also need the right personality and skills to effectively represent …