Trust in legal cannabis means much more to this industry than in almost any other. Similar to food or medicine, cannabis is a consumable product and people need assurance that it is properly tested, labeled and safe. Cannabis is obviously still under federal prohibition, and until recently, state prohibition, leaving …
Read More »The Modern Cannabis Consumer: What Marketers Should Know About the Older Demographic
Today’s fastest-growing demographic of cannabis enthusiasts aren’t millennials or Gen Z — they’re senior citizens. Older Americans are embracing cannabis at a quicker pace than any other group (per recentfederal survey data), driven by a mix of expanding legal markets, disillusionment with traditional medicines, a cultural shift towards plant-based wellness …
Read More »What Do Biden's Weed Pardons Really Mean?
On Friday morning, President Joe Biden announced that he would be extending pardons to all Americans convicted of “simple possession and use of marijuana under federal and D.C. law,” as well as commuting the sentences of 11 people serving “disproportionately long” drug sentences. The move is the latest step in …
Read More »New York's Cannabis Dilemma
New York City has been the epicenter of East Coast cannabis, well before New York State legalized adult-use cannabis on March 31, 2021. The legacy cannabis community, composed of largely Black and Latino individuals, perfected their cultivation and sales strategies over many decades of cannabis prohibition. Legendary strains like NYC …
Read More »What Investors Should Look For in a Changing EU Cannabis Market
Germany is at a turning point — the government’s approval of the Cannabis Act (CanG), a bill to legalize adult-use cannabis within the country, is expected to be in practice in early 2024.Despite this good news, many currently licensed medical cannabis companies were hoping for the legalization of the entire …
Read More »Re-Patterning Through Reverence and Cannabis
We are people of patterns, many of us have good and bad traits that can continue to repeat themselves over the course of our lives. Psychedelics, when used in a safe container with an intentional mindset, can give us the bravery to peer into dark areas of our lives or …
Read More »How to Pivot Your Cannabis Company When Industry Challenges Come Your Way
We have reached a point in the cannabis industry where, as operators, we are not only competing with each other and the illicit market, but now that the 2018 Farm Bill has legalized at a federal level “hemp-derived” THC products like Delta 8, we’re also competing with an unregulated hemp …
Read More »Did These Researchers Just Solve One of the Mysteries of Getting High?
The cannabis world can be an uncertain place. Often, a lack of understanding comes from a dearth of clinical research into cannabis studies. But many countries around the globe have increased cannabis analysis in recent years —and now, there’s hope that the U.S. will soon enough increase its research frequency, …
Read More »Green Tumble: California's Cannabis Brands Model Adaptation For The Industry
Amidst the tumultuous landscape of the Golden State’s cannabis industry, cultivators and brands are experiencing what can only be described as a frantic “race to the bottom.” The market is flooded with lower-priced flowers, enforcement of illegal activity remains lax and brands resort to desperate measures to claw out a …
Read More »Why People Want Cannabis and Psychedelic Therapies and What it Takes to Serve Them
In recent years, there’s been a noticeable shift in the landscape of mental health treatments. Traditional therapeutic methods sometimes fall short of delivering desired outcomes, leading to alternative approaches like cannabis and psychedelic therapies gaining traction. Cannabis and psychedelic therapies are most commonly used to treat the lasting effects of …
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