Tag Archives: cannabis

The Modern Cannabis Consumer: What Marketers Should Know About the Older Demographic

Today’s fastest-growing demographic of cannabis enthusiasts aren’t millennials or Gen Z — they’re senior citizens. Older Americans are embracing cannabis at a quicker pace than any other group (per recentfederal survey data), driven by a mix of expanding legal markets, disillusionment with traditional medicines, a cultural shift towards plant-based wellness …

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What Do Biden's Weed Pardons Really Mean?

On Friday morning, President Joe Biden announced that he would be extending pardons to all Americans convicted of “simple possession and use of marijuana under federal and D.C. law,” as well as commuting the sentences of 11 people serving “disproportionately long” drug sentences. The move is the latest step in …

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New York's Cannabis Dilemma

New York City has been the epicenter of East Coast cannabis, well before New York State legalized adult-use cannabis on March 31, 2021. The legacy cannabis community, composed of largely Black and Latino individuals, perfected their cultivation and sales strategies over many decades of cannabis prohibition. Legendary strains like NYC …

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Why People Want Cannabis and Psychedelic Therapies and What it Takes to Serve Them

In recent years, there’s been a noticeable shift in the landscape of mental health treatments. Traditional therapeutic methods sometimes fall short of delivering desired outcomes, leading to alternative approaches like cannabis and psychedelic therapies gaining traction. Cannabis and psychedelic therapies are most commonly used to treat the lasting effects of …

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