Pre-rolls, those familiar cannabis staples enjoyed by enthusiasts and novices alike, have experienced a remarkable evolution within cannabis culture. From their humble beginnings as hand-rolled joints passed among counterculture circles, pre-rolls have transitioned into a prominent product category, reflecting the shifting dynamics of cannabis consumption. Given how far we’ve come …
Read More »
The cannabis industry is plagued by misinformation, much of it due to inaccurate or purposefully misleading language. As the hemp-derived cannabinoid industry booms despite restrictions, we are beginning to see similar issues in how these compounds are discussed. How we talk about things shapes how we see them, so we …
Read More »
Cannabis is continuing its global growth. Similar to the U.S., the European Union is implementing a patchwork of legalization measures, with several countries taking steps to expand the legalization of cannabis for medical and/or adult-use purposes. As CEO and Co-founder of a cannabis company in Germany, I have watched the …
Read More »
The cannabis industry has experienced remarkable growth and transformation in recent years, attracting entrepreneurs and investors from diverse backgrounds. However, women in leadership positions continue to face significant challenges in this traditionally male-dominated sector. As a woman CEO in the cannabis industry, I have personally encountered and witnessed the unique …
Read More »
From the spirited Hall of Flowers event in Santa Rosa, California, the clear trajectory of cannabis‘s influence in mainstream pop culture is increasingly evident. Yet, beneath the surface, many brands, particularly in California, are battling declining viability due to societal stigma and stringent advertising limitations. Resilient cannabis brands are fighting …
Read More »
In the evolving landscape of the cannabis industry, it has become evident to me that a paradigm shift is needed to overcome the current struggles and capture new consumers. Traditional approaches that cater solely to long-time cannabis users are falling short in attracting potential consumers, particularly among baby boomers and …
Read More »
The cannabis industry has been rapidly expanding in recent years, with legal status and widespread acceptance paving the way for significant growth and diversification. As the industry evolves, the role of technology in connecting cannabis brands directly with consumers is becoming increasingly important. However, the limitations of current cannabis apps …
Read More »
Because cannabis is still federally illegal, traditional media buying for weed brands comes with a great deal of restrictions and limitations, even with Twitter’s slightly more lenient, updated advertising rules for brands in legal market states. However, a promising alternative and workaround for impactful advertising and marketing for cannabis companies …
Read More »
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. In places like Seattle, Denver or Los Angeles, buying weed is as easy as walking into a store and browsing for buds. What was once relegated to sketchy …
Read More »
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. If you haven’t picked up a new pipe in a while, you’re in for a treat: the best pipes are now sleek, discreet, and even artful pieces of …
Read More »