Tag Archives: cannabis

As cannabis becomes normalized and less stigmatized, we’re seeing more Americans turning to cannabis and away from alcohol. The U.S. has been alcohol-centric for too long and many people are searching for alternatives that facilitate socializing without alcohol. With about four in ten adults living unpartnered, there is reason to …

The cannabis industry is booming, and businesses are racing to maximize efficiency and profitability through the latest and greatest in cannabis-tech. With Industry 4.0 upon us, commonly referred to as the Fourth Industrial Revolution, a variety of industries and businesses are incorporating technologies that encompass artificial intelligence (AI), robotics, computer …

Mind and body-altering medicines such as cannabis and psychedelics have an ancient connection to healing and recovery. They also have a nearly century-long prohibition from both medical and non-medical use for decades. Psychedelics and cannabis have re-emerged into our mainstream discussion due to the recent legalization in many states across …

As more states are passing laws to allow adults to use cannabis, brands in the space are facing a dilemma. How do you differentiate your brand and its product line in a more competitive environment while still providing a positive consumer experience? Marketers, recognizing this, have historically reached out to …

My LinkedIn blew up last month with news about Twitter (for once, not about its most recent owner). “BREAKING,” MJBiz posted breathlessly. “Twitter to allow ‘approved’ and state-legal cannabis companies and other advertisers to post ads in the United States….a major win for marketers!” I mean… kind of? Widespread bans …

When I think about my time running Dynamic Jack Cannabis Co. in New Mexico so far, the lyrics of one of my favorite songs by one of my favorite musicians — Coldplay’s Chris Martin — come to mind: “Nobody said it was easy. No one ever said it would be …

We break bread to bring people together. A timeless tradition to unite over food, sharing our stories, listening to others, laughing, crying, problem-solving, rejoicing and whatever else that may come through us into that space. For generations, people have stepped outside to share a joint in the cover of a …

Imagine the kind of person who would read this article: “No cannabis emoji? No problem. Here are 11 Stealth Emojis You Can Use for Weed.” Overthinking aside, the first image that pops into your head is probably something like this: a millennial man sitting on his couch where he gets …

When it comes to emerging markets, just selling cannabis might seem like it’s enough. However, this advantage is short-lived as more brands join the market. To stand out, it’s crucial to have a captivating narrative, a strong brand, memorable taglines and other distinguishing features, especially as competition increases. By comparison, …

I am here to say it: the gold watch no longer exists. Long gone is the Mad Men-era where you started in a job at 20 and departed at 60, following a placid retirement party. My guess is that once upon a time, work was less tied to purpose and …