At $250 billion a year and growing, the creator economy is a well-established industry — one that can rake in hundreds of thousands of dollars a month for some of the most popular creators. In Netflix’s new docuseries Bad Influence: The Dark Side of Kidfluencing, audiences are introduced to one …
Read More »'Pop the Balloon' Already Brought Out the Worst in People. Then It Got a TV Deal
One of the internet’s favorite — and most controversial —shows is getting a squeaky new primetime spin. YouTube show Pop The Balloon will become a live dating show on Netflix, with the streamer releasing its own weekly spin on series best known for giving judging a person at face value …
Read More »Brittany Broski Says 'I Don't Give a F-ck' to Her Haters. She's Releasing 'The Sun' to Prove It
Brittany Broski knows what you’re thinking. We’re in an influencer economy where it feels like at any moment your favorite beauty reviewer could flood your feeds with an unexpected (and unwanted) pivot to a pop career. So, to have a well-known comedy and entertainment creator — first introduced to the …
Read More »If TikTok Goes, So Do These People's Livelihoods
For content creators, Jan. 19 isn’t just the day before President Donald Trump takes office. It’s the day they could lose TikTok — and the financial freedom it’s brought some of them in the process. The holiday season has been full of Hail Mary attempts from ByteDance, the Chinese parent …
Read More »He Got Famous at 3. How Does a YouTube Superstar Grow Up?
I remember I had a tablet,” 12-year-old Ryan Kaji says, recounting his earliest memory. “I was just clicking, scrolling, watching videos. I was a little kid, maybe three years old.” His father, Shion Kaji, chuckles. “Before you even knew how to type, you had an iPad,” he says. “You don’t …
Read More »These Olympians Are Moonlighting as Influencers to Pay the Bills
Starting this week, close to 3 million people will descend on Paris for the 2024 Olympic games. But when some elite athletes step off the field — or lane, or pool, or field — and into the village, they won’t just be experiencing a monumental life experience. They’ll be clocking …
Read More »Has The Era Of Brand Trips Run Its Course?
“If you ain’t got no money, take yo’ broke ass home!” If the lyrics of Fergie’s chart-topping hit “Glamorous” as a fitting soundtrack don’t clue you into the aesthetics of makeup brand Tarte’s recent influencer trip, the countless videos flooding TikTok for-you-pages certainly will. Last week, Tarte sent a group …
Read More »Will TikTok's New Creator Program Change the App?
This December will mark the end of an era for creator monetization on TikTok, and, according to creator-industry expert Samir Chaudry, which may open up new doors for how people make money on the social media app. This week, TikTok announced it would end its inaugural creator fund, with the …
Read More »Keith Lee, Dylan Mulvaney, Hasan Abi Among Nominees for Streamy Awards 2023
Some of the internet’s top personalities, including MrBeast, Keith Lee, Dylan Mulvaney, and more, will compete for major awards at the 2023 Streamy Awards. Announced Monday, July 24, this year’s Streamy nominees have been recognized as some of the most influential voices in beauty, comedy, food, music, gaming, and more. …
Read More »Meet the Overachieving Creator Teaching TikTok To Chill The F-ck Out
On a usual Sunday morning, Timm Chiusano has a somewhat extreme routine: a 4 a.m. alarm, emails, a 3.6-mile walk to the Brooklyn promenade, and a visit to the gym, all before most people wake up. With his sneakerhead style and full sleeves of tattoos, nothing about his slightly hunched …
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