When YouTube star and game legend MatPat speaks to Rolling Stone, he’s 24 hours from one of the biggest changes of his life. For almost a decade, MatPat, whose real name is Matthew Patrick, has been the main host of Game Theorists, a popular YouTube show that eventually expanded into …
Read More »Will TikTok's New Creator Program Change the App?
This December will mark the end of an era for creator monetization on TikTok, and, according to creator-industry expert Samir Chaudry, which may open up new doors for how people make money on the social media app. This week, TikTok announced it would end its inaugural creator fund, with the …
Read More »Madison Beer's Nudes Leaked at 15. A Decade Later, They Still Haunt Her
Madison Beer came of age on the internet. After being discovered by Justin Bieber on YouTube when she was just a preteen, she shot to fame as an influencer and pop musician, becoming an unwitting underage sex symbol in the process. Her resulting struggles with mental health are the subject …
Read More »After the Ohio Train Derailment, TikTokers Say They Have a Place in Reporting News
Earlier this month, a train carrying hazardous materials — including vinyl chloride, a carcinogen — derailed in East Palestine, Ohio. Residents were evacuated from the area as Norfolk Southern, the company responsible for operating the rail line, ordered a controlled burn of the substance to avoid a more dangerous explosion. …
Read More »MrBeast Has Your Views. Now He Wants Your Cash
In less than 10 years, media mogul MrBeast has conquered YouTube with an empire of stunt videos branded philanthropic ventures, and a hoard of teenage fans. Now, the YouTube star wants to dominate store shelves. According to an Axios report Tuesday, MrBeast is searching for $150 million in funding, which …
Read More »Independent Creators: How to Scale Your Business While Maintaining Your Autonomy
If you’re an independent creator, you may be considering scaling your business. While scaling is a great way to increase your presence and profit, it also often requires bringing other people into the mix — a significant adjustment when you’re accustomed to working independently. Fortunately, it is possible to grow …
Read More »