If elections were decided by the internet’s views on sex appeal, New York Democratic mayoral candidate Zohran Mamdani would already be living in Gracie Mansion. As it is, the state assemblyman still has to face a crowded Democratic primary that will be decided by rank choice voting. But online, some …
Read More »Meet AMP, the Brat Pack of the Streamer Era
M y For You Page is coming to life. I’m in the back of the content creator collective AMP’s official RV, shuttling through the outskirts of Atlanta on our way to the studio. Like in the clips that inundate my feeds, each member brings a specific vibe: Duke Dennis possesses …
Read More »Piper Rockelle Has a Lot to Say About That Netflix Documentary
P iper Rockelle’s pug, Frank, scuttles around the room as she sits cross-legged on her bed in a pink hoodie and pajama pants patterned with teddy bears, the shades drawn against the waning California sunlight. Her long brown hair falls over her shoulders and she clicks her French-tipped nails together …
Read More »TikTok Star Chris Olsen Is Getting His Own SiriusXM Interview Show
Before D.C.’s Verizon center became the Capital One arena, it was the home for Chris Olsen’s first concert experience. “My mom took me to the Monster Ball when I was 10,” he says. “I knew what it was going to be. She was a little shocked and was like, ‘I …
Read More »'Subway Takes' Is a TikTok Hit. Kareem Rahma Planned It That Way
K areem Rahma has a funny saying right now. Unlike the average commuter, Rahma steps onto the subway with at least two camera people when he films his hit interview series Subway Takes. So people are usually surprised to see Rahma capturing footage on the side, sometimes of a guest, …
Read More »These Influencers Helped Get Trump Elected. Now They're Ready to Party
It’s Sunday night and Lance Johnston, a 23-year-old content creator, is smiling and posing in front of a giant TikTok logo. Johnston was one of the first political content creators on the app in its early days, and amassed a six-figure following in 2020 by posting conservative commentary. After his …
Read More »The Content Creators Mentioned in Drake's Defamation Suit Have Thoughts
It’s a new year with the same beef. On Wednesday, Drake upped the ante of the Great Rap War by filing a federal lawsuit against his label, Universal Music Group (UMG), for defamation and harassment for their support of Kendrick Lamar’s “Not Like Us.” UMG also distributes Lamar’s music through …
Read More »If TikTok Goes, So Do These People's Livelihoods
For content creators, Jan. 19 isn’t just the day before President Donald Trump takes office. It’s the day they could lose TikTok — and the financial freedom it’s brought some of them in the process. The holiday season has been full of Hail Mary attempts from ByteDance, the Chinese parent …
Read More »How 'Snark' Subreddits Took Over Family Vlogging
Lola used to love watching the LaBrant family’s vlogs on YouTube. Clicking through the channel, which has 12.9 million subscribers, she especially liked seeing the mother-daughter relationship between Savannah LaBrant and her eldest daughter, Everleigh. But a few years in, her feelings began to change. She started to worry the …
Read More »Can 'Minecraft' Be Cinema? Fans of 'Parkour Civilization' Sure Think So
On Wednesday, YouTube commenter @santana4766 was compelled to leave a breathless review on a video uploaded last December. “[T]he storyline, the foreshadowing, the character development, the world building,” they wrote, “this is true peak cinema.” Another commenter asked how to log what they’d just watched on the movie-rating app Letterboxd. …
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