The picture, posted July 4 on the Facebook page “Love Shares 3.0” for 71,000 followers, appears to be an aerial view of St. Peter’s Basilica in the Vatican, with people gathered in the square. Overhead, dangling from a gigantic black helicopter, is what can only be a massive Bible, but …
Read More »How Hard Is It to Take Off on TikTok?
I n the beginning, there was nothing. And influencers said, “Let there be light.” Ring lights, that is. For the past five years, I’ve reported on social media’s watershed moments and interviewed countless content creators at different stages of their careers. What I’ve never done, though, is try to become …
Read More »Meet the Nigerian Creators Going Global
I n June, Nigerian comedian Isaac Olayiwola — known as Layi Wasabi on TikTok and Instagram, where he has more than 3 million combined followers — took his first trip to London. There, he had his beloved skit character “the Law” endure U.K. hijinks as if it was his first …
Read More »How A Simple Apartment Tour Made Two Influencers Stars
Haley Kalil and Caleb Simpson have over 30 million followers combined and are part of a budding generation of creators paving their own paths to success. But if you ask where they got their start, the answer is as easy as picking up a camera. “I picked up a camera …
Read More »Why Creators Have Stopped Editing Their Content
WHEN DAN HENTSCHEL, a 28-year-old comedic YouTuber, goes to make a video, he props his phone up on the dashboard of his car, talks for up to 40 minutes uninterrupted, and posts it. “I don’t edit them,” he says of his videos. “The whole reason why people are enjoying this …
Read More »He Got Famous at 3. How Does a YouTube Superstar Grow Up?
I remember I had a tablet,” 12-year-old Ryan Kaji says, recounting his earliest memory. “I was just clicking, scrolling, watching videos. I was a little kid, maybe three years old.” His father, Shion Kaji, chuckles. “Before you even knew how to type, you had an iPad,” he says. “You don’t …
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