Like any other morning, trans content creator Lana Madison woke up and grabbed her phone. She checked her OnlyFans income, where she ranked in the top 0.06 percent of earners, and then her Instagram direct messages. Since Meta, parent company to Facebook and Instagram, frequently deletes performers’ pages, Lana maintained …
Read More »How Valkyrae's Imaginary Relationship With a Killer Clown Became a Streaming Hit
You may know Valkyrae (real name Rachell Marie Hofstetter) from any number of places. She’s one of the most-watched female streamers on YouTube, where she airs variety and gaming content. She’s also co-owner of the lifestyle brand and gaming organization, 100 Thieves. She even recently broke into music, collaborating with …
Read More »The Bagel Story: What One Journey Can Offer Other Creators
“Why” is the purpose and the meaning of every single endeavor undertaken. For those in creative industries and even outside these areas, there is often a journey to finding this “why.” In this piece, my own journey is on display and offers lessons to anyone who is in the process …
Read More »Meet the Lady Carnivores Taking Over TikTok With Butter and Raw Meat
Many of the videos on Isabella Ma’s TikTok page feature the same approximate thumbnail: a grinning Ma, with razor-sharp cheekbones, stick-straight black hair, and flawlessly appointed eyebrows, her mouth wide open, poised to take a bite out of a giant stick of butter, as if it were a freshly peeled …
Read More »Has The Era Of Brand Trips Run Its Course?
“If you ain’t got no money, take yo’ broke ass home!” If the lyrics of Fergie’s chart-topping hit “Glamorous” as a fitting soundtrack don’t clue you into the aesthetics of makeup brand Tarte’s recent influencer trip, the countless videos flooding TikTok for-you-pages certainly will. Last week, Tarte sent a group …
Read More »How Druski Learned to 'Stop Being a Bitch' And Embrace His Comedic Voice
W HEN KEVIN HART tells you to “stop being a bitch,” you listen. “He was like, ‘Put the grind in. Put the hustle in,’” says Druski, a viral comedian known for racking up millions of views on his made-for-social sketches. “‘Do the hard work, do the stand-up.’” But even though …
Read More »JoJo Siwa Promised Them Pop Stardom. They Say They Were 'Thrown in the Trash'
L eigha Sanderson always wanted to dance, but it was never going to be easy for her. Sanderson, 16, was born with spina bifida, a congenital birth defect in which the spinal cord fails to form properly. She spent her early years in and out of the hospital, undergoing dozens …
Read More »The Super Bowl's Other Big Winners… Were the Creators?
It’s 24 hours before the biggest sporting event of the year and amid the fevered cacophony of rabid lines of fans, a looming showdown, and the city of Las Vegas, one small teenage girl only has eyes for an unassuming young woman in a Super Bowl LVIII T-shirt. “Wait!” she …
Read More »The Future Belongs to Impact-Driven Creators: The Shift in the Creator Economy
In a digitized world brimming with creators and innovators, the creator economy stands tall as a testament to the power of individual creativity. Put simply, the creator economy represents an ecosystem where content creators, from YouTubers to filmmakers to podcasters, can monetize their passions. It’s a massive, burgeoning market. By …
Read More »Pro-Palestine Influencers Shocked to Be Asked to #StandWithIsrael
As the bloody war in Gaza rages on, so does a digital struggle for control of the geopolitical narrative surrounding it. Now, a number of prominent pro-Palestine creators and influencers are baffled by a clumsy campaign to get them to support Israel on social media. On Wednesday, Issa Tweimeh, a …
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