On the internet content creator hierarchy, there’s no one more widely reviled than the momfluencer. With her flawless locks and perfectly appointed nursery in various shades of ecru, with nary an errant Lego or Cheerio in sight, she has been a figure of both derision and immense authority, with all …
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E MMA CHAMBERLAIN IS about to go off script. Which, to be clear, is totally fine with everyone here in this industrial warehouse in downtown Los Angeles on this sunny winter day. It’s fine with Chamberlain’s publicist. It’s fine with the representatives from Spotify, who are hosting the Stream On …
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You don’t rack up 140 million YouTube subscribers without winning yourself some toxic fans. Jimmy Donaldson — a.k.a. MrBeast — has his share despite a personal brand built around positivity, as well as goofy, expensive stunts. One of the most-watched creators online, Donaldson styles his MrBeast channel as an institution …
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“Three gallons, three seconds.” The cold open of one of @Tik_tok_bhadie’s best videos sticks in your head: A guy eagerly taking the lid off one of three gallons of milk is interrupted by a knock at the door. From there, it’s a descent into a twisted riff on the concept …
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Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. BookTok, a TikTok community of readers, reviewers, and authors, has redefined publishing’s relationship with book content creators. Since its rise in popularity in …
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