On the internet content creator hierarchy, there’s no one more widely reviled than the momfluencer. With her flawless locks and perfectly appointed nursery in various shades of ecru, with nary an errant Lego or Cheerio in sight, she has been a figure of both derision and immense authority, with all …
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E MMA CHAMBERLAIN IS about to go off script. Which, to be clear, is totally fine with everyone here in this industrial warehouse in downtown Los Angeles on this sunny winter day. It’s fine with Chamberlain’s publicist. It’s fine with the representatives from Spotify, who are hosting the Stream On …
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You don’t rack up 140 million YouTube subscribers without winning yourself some toxic fans. Jimmy Donaldson — a.k.a. MrBeast — has his share despite a personal brand built around positivity, as well as goofy, expensive stunts. One of the most-watched creators online, Donaldson styles his MrBeast channel as an institution …
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“Three gallons, three seconds.” The cold open of one of @Tik_tok_bhadie’s best videos sticks in your head: A guy eagerly taking the lid off one of three gallons of milk is interrupted by a knock at the door. From there, it’s a descent into a twisted riff on the concept …
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Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. BookTok, a TikTok community of readers, reviewers, and authors, has redefined publishing’s relationship with book content creators. Since its rise in popularity in …
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The Laundress, a New York-based luxury detergent and fabric care brand that made a name for itself online thanks to non-toxic, cruelty-free and biodegradable products, issued a safety notice Thursday warning that some of them may contain “elevated levels of bacteria.” The company shared the message in an Instagram post …
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From TikTok to the big screen! Benny Drama — born Benito Skinner — is set to get his big break thanks to Overcompensating, a scripted Amazon comedy about a gay football player coming to terms with his sexuality. And Charli XCX is in charge of the film’s music, so it …
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I t’s 11 o’clock in the morning on a sweltering Sunday in New York’s East Village, and Andrew Callaghan, sporting a smirk and shock of curly blond hair, is, uncharacteristically, moving a little slow. A few blocks down from his aunt’s apartment, where he crashed the night before, Callaghan, 25, …
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Technoblade, a wildly popular Minecraft creator on YouTube with over 11 million subscribers, has died after a battle with cancer. He was 23. Technoblade’s family confirmed his death in a video shared on his YouTube page. In the clip, his father read a message Technoblade wrote before his death, in …
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Wildly popular Minecraft player Technobladedied at the age of 23 following a battle with cancer. Now, the video game that the young streamer devoted so much of his life to is paying tribute to the beloved figure. ”We have been trying to find the words, but all of us here …
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