“Drake, here’s how they gon’ come at you. With silly rap feuds, tryin’ to distract you.” —Jay-Z featured in Drake’s “Light Up” We often think of poverty as a social class, as something that happens to people. But poverty can also be a way of seeing the world through a …
Read More »Five Things I've Learned Working for Myself
After a career of product management in the musical instrument and professional audio industries, I decided to start a social marketing company in the heart of the recession in early 2009. Probably not the best decision I’ve ever made, but it finally worked out and I love what I do. …
Read More »11 Effective Messages to Reassure Employees About AI and Job Security
In the last few years, AI has taken off in unexpected ways that have changed the way today’s workforce operates. As a result, the fear of automation replacing tasks or entire jobs has become common among employees. However, automation doesn’t remove the need for the human touch — and, in …
Read More »Art and Commerce Can Mix Well
You probably know about the struggles of starving artists who are waiting for their big break. They have poured so much time, energy and emotion into their art. Sometimes in a proverbial fit of madness, they are displeased with their work and destroy it in the quest to seek perfection. …
Read More »15 Clever Techniques to Boost Focus and Productivity at Work
With the constant barrage of emails, meetings and distractions, finding real focus and productivity in your workday can be challenging. Many professionals struggle to maintain momentum long enough to finish a project. However, the right techniques can help boost concentration and productivity on even the busiest of workdays. Here, 15 …
Read More »What Is the New Relationship Economy?
“My vision is to have strangers become acquaintances, then have acquaintances become friends, and have friends become family.” These words were said by branding and marketing icon Gary Vaynerchuk in front of thousands of attendees in Los Angeles during his closing remarks for Veecon 2024. Most of us spend more …
Read More »The Rise Of AI Agents: The Future Of Blockchain Technology
As we move deeper into the era of artificial intelligence (AI) and blockchain, a new frontier is emerging—one that could reshape the entire landscape of digital interactions and transactions. At the heart of this transformation is the concept of autonomous AI agents, entities powered by AI that can operate independently …
Read More »The Power of Local: How Regional Stories Are Shaping Global Entertainment
There’s a significant shift occurring in the entertainment industry. Global content production is becoming homogenized by international distributors. Local, regional and national producers are threatened as huge international conglomerates target global streaming audiences, trying to serve everyone with generic content. I view this trend as a detriment to the industry …
Read More »Heroes, Metal Heads and Music Video Stars: Telling Your Story and Getting the Outcomes You Care About
Anyone who has started a band, built a business or developed a community outreach has already done the semi-impossible: They’ve gone from nothing to something. Now, how do we begin to find the best way to tell the story of that something? Of course, the best way to tell a …
Read More »Why Content Marketing Doesn't Have to Be Boring: How to Create Engaging Content
Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers excited to come do business with you? For example, it is probably much easier …
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