Reconnecting with someone in your professional network after time apart can feel a bit awkward, but it’s also a valuable opportunity. Rekindling these relationships can open doors to new opportunities, collaborations and insights while strengthening your professional connection for the future. According to members of Rolling Stone Culture Council, reaching …
Read More »The New Era of College Sports Marketing: 6 Ways to Drive Marketing Value with Name, Image and Likeness
Pro athletes have been doing endorsement deals ever since Hall of Famer Honus Wagner agreed to put his name on the Louisville Slugger bat in 1904. But for much of the time since, college athletes were denied the same right to benefit from commercializing their name, image and likeness (NIL). …
Read More »Creating Complex Villains: Crafting Antagonists That Readers Love to Hate
In storytelling, a captivating villain can elevate a narrative from good to unforgettable. These characters haunt our thoughts long after the story ends. But what separates a run-of-the-mill bad guy from an antagonist that readers love to hate? The answer lies in complexity, nuance and a dash of humanity. The …
Read More »The Happy Therapist Experience: Psychedelic Retreats for Inner Transformations
In recent years, traditional approaches to addressing mental health and addiction issues have evolved to embrace alternative therapies that utilize the transformative power of our inner selves, nature and ancient healing practices. Among these emerging therapies, psychedelic retreats have gained significant interest as a modality. Retreats are short-term inpatient treatment …
Read More »14 Key Steps for Entrepreneurs and Leaders to Build Influence
As an entrepreneur or business leader, building influence in your chosen niche can cement your status as a credible industry thought leader. Being influential requires strategic actions that establish your expertise and encourage relationships with key players in your field. To help you do this, Rolling Stone Culture Council members …
Read More »The Fearless Pursuit of Passion Projects
In the relentless pace of modern business, personal passions often take a backseat to professional demands. Yet, throughout my career, I’ve discovered that integrating these passion projects into our work lives can profoundly enhance leadership and problem-solving abilities. This synergy, however, isn’t without its challenges. In this article, I’ll share …
Read More »Sound Decisions: Three Ways to Make Your Marketing Message Sing
Music has this incredible way of tapping into our emotions and turning moments into unforgettable experiences. As someone who has guided countless startups and leaders to find their voice in a crowded market, I’ve seen firsthand how the right soundtrack can elevate a brand’s identity and create lasting connections. That’s …
Read More »A Psychedelic Debacle: 4-AcO, Microdosing, Media Panics and the Risks of Prohibition
Have you heard about the Diamond Shruumz recall? As of this writing, 113 people in 28 states have allegedly been sickened after eating Diamond Shruumz chocolate and gummy products, with 42 hospitalizations. The manufacturer has issued a recall, as have FDA and numerous state health departments. No one has established …
Read More »A New Era of Climate-Driven Storytelling Is Here And Companies Should Jump On Board
A number of marketers, TV producers and film executives have told me that climate stories don’t sell. However, there’s plenty of evidence that proves the contrary. This summer, the tornado thriller Twisters played to sold-out theaters across the U.S.This coming December, in honor of the 10th anniversary of Christopher Nolan’s …
Read More »Why Human Imperfection Fuels True Innovation
In an age of rapid technological advancement, it’s exciting to witness the rise of artificial intelligence (AI) and its potential to reshape our world. From streamlining tasks to solving complex problems, AI is poised to become an invaluable tool across industries — including advertising. But amidst this technological revolution, it’s …
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