When it comes to meeting your customers where they are, getting on social media is likely a good place to start. But while more and more customers are shifting their browsing and shopping habits to social media, tracking the effectiveness and ROI of a social media campaign can be tricky. …
Read More »Fan Data Deconstructed
Everyone seems to agree that fan data is the gold mine behind the current boom in the sports business and the significant increases in the valuations of sports franchises. Yet, no one is talking about what these stats actually mean. Who are the fans, what motivates them, how loyal are …
Read More »The Impact of Giving: How Philanthropy Shapes Leaders
In the business world, we’re always talking about exponential growth. But more important than user growth or revenue is the exponential societal growth prompted by philanthropic giving. By volunteering your time and resources to help others, you can create a ripple effect that has the power to outlast your business …
Read More »How Shots Became the Life of the Party and Where They're Heading Next
As CEO of Kamoti, a new player in the spirits game but a long-time enjoyer of them, I’ve seen the industry evolve over the years, and let me tell you, the changes in shot culture and ready-to-drink (RTD) beverages are nothing short of revolutionary. Let’s break down where we’ve been …
Read More »Building a Stronger Corporate Culture Through Employee Participation in Charitable Events
At Black Briar Advisors, we have always believed that our success is not just measured by our financial achievements but also by the positive impact we make in our community. One of the most effective ways we have fostered a strong corporate culture is through encouraging and facilitating employee participation …
Read More »11 Tips for Using Philanthropic Stories to Enhance Business Growth
Whether it’s donating to a cause, giving their time and resources to those in need or partnering with a nonprofit organization, there are many ways for businesses to get involved in philanthropy. But while the main motivation behind doing good in their community may not have anything to do with …
Read More »Time Is Our Greatest Asset
It’s taken me the better part of eighteen months to sit and write this. For various reasons, which I plan to cover in my articles to follow, both on being a full-time single parent and entrepreneur, and also the time it took me to heal and recover from a toxic …
Read More »Valuing Human Creativity Over AI
Recently, I was playing around with one of the major artificial intelligence (AI) platforms. I will not say which one, but all of those mostly have the same capabilities. In this case, I tried creating a logo based on a text specification (e.g., creating a silhouette-type logo of some stage …
Read More »12 Proven Processes for Identifying and Executing Business Goals
No matter what industry you’re in, business success starts with identifying short- and long-term goals. However, it can be tricky to figure out exactly how to set and achieve those objectives. To help, Rolling Stone Culture Council business leaders share their goal-setting strategies and why these methods are effective. Follow …
Read More »Preparing for Growth in Psilocybin Mushroom Therapeutics
Laws surrounding psychedelics have changed significantly within recent years, with the resurgence of interest in psilocybin, recognized in pop culture as “magic mushrooms,” a naturally occurring psychedelic compound found in certain mushrooms, into the spotlight. As clinical trials and research continue to demonstrate the potential therapeutic benefits of psilocybin for …
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