There is no doubt that many businesses in 2024 are scaling up and finding success in using artificial intelligence (AI). To win and stay on top of your industry and thrive in today’s day and age, staying up to date on technological advances that are reshaping productivity and efficiency is …
Read More »Eight Smart Ways New Business Owners Can Quickly Increase Sales
One of the most difficult parts of starting a new business is getting sales. When you first start out, you’re still trying to find customers to purchase your product or service, so sales can often take a while to really ramp up — even if you’ve found a few repeat …
Read More »Building a Website? Nine Considerations Business Owners Should Make
A website is, more or less, the “face” of any business. It’s where your customers can learn more about your brand and products, where they can peruse your offerings and, if you’re an online-only brand, it’s the only opportunity they have to make a purchase. Because of this, business leaders …
Read More »Entrepreneurs: 12 Tips for Juggling Multiple Businesses at Once
After finding success in one business, entrepreneurs will often dip their toes in one or more other businesses, either as the founder, a board member or in another leadership capacity. While this can be very rewarding to do, it can also be the cause of a lot of stress if …
Read More »Crossover Success: Versatility as the Key to Innovation for Indie Artists
In a world where mediocrity is often rewarded and true talent overlooked, it’s the artists who dare to defy convention and cross the once-impenetrable boundaries between music genres and crossover industries who truly make their mark. The real game-changers understand that success isn’t handed to them — it’s seized through …
Read More »Navigating The Yes and No of Casting
Successfully navigating the realm of casting is crucial to any talent’s progress in the industry. In my experience, I have witnessed a number of moments that fall into the categories of “yes” or “no” for supporting success in booking work. Here are some of those stories. No Don’t show up …
Read More »Unlocking the New Green Frontier: Building Brands for the Next Generation of Cannabis Consumers
In Canada’s rapidly growing, tightly regulated cannabis industry, creating a standout brand for the next generation of consumers is one of the most exciting challenges for ambitious players in the industry. With stiff competition and marketing restrictions looming, building a successful brand requires ingenuity, intuition and a deep understanding of …
Read More »What One World-Dominating Tour Shows About Success for Small Artists
Call it what you want, but The Eras Tour is officially the highest-grossing concert tour of all time. There’s no doubt that superstar Taylor Swift is one of the biggest names in music, if not the world, right now, and the mind-blowing spectacle that is the Eras tour has taken …
Read More »With a Little Help From Friends
As a business leader, it is crucial to recognize that you cannot achieve something groundbreaking without the support of those around you. When I embarked on re-launching the Citizen-t Project, a venture aimed at transforming vintage tees into trendy merchandise for today’s musicians and art enthusiasts, I quickly realized that …
Read More »13 Steps to Owning Your Niche and Standing Out From the Competition
To be “the best in the business,” a business leader must first get intentional about owning their niche. This means finding ways to stand out from the competition, nailing down a distinct point of view and committing to learning and growing as a leader and as a business. While ignoring …
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