AI developments have surged in the past year, happening faster than expected andcausing concern for governments due to their recent advancements. It is now possible to create realistic movies using generative AI with nothing more than a bit of content and a few prompts. However, this has enormous implications for …
Read More »Understanding Crypto: The Steak Dinner Analogy
Sometimes it becomes challenging for people who have entered the rabbit hole of crypto to explain to newbies what it is all about. What is the value of it? Then what they do is monitor the price movement of crypto and make their value judgment on that. The misunderstanding stems …
Read More »Human Creativity in the Age of Artificial Intelligence
In 2015, my friend, Jim Clark, invited me to attend what was then a groundbreaking conversation at the World Summit on Technological Unemployment, hosted at the TIME magazine Conference Center. Jim laid it out pretty clearly: the tech revolution was set to shake the very foundation of how we work, …
Read More »How to Set Up A Creator Business For Success in 2024 and Beyond
Have you decided that 2024 is the year you take the reins on your creator business? Congrats! Every business needs an infrastructure and your creator business is no different. Before you start creating the fun content, you need to start with some business basics. Below, follow some tried and true …
Read More »Seven Easy Ways to Make Your Customers Feel Valued
As their business grows, it’s all too easy for business owners to get swept up in the numbers and forget that there are real people behind their profits. If they want to continue to succeed, it’s key that they make their customers feel valued and that they truly care about …
Read More »5 Lessons from Competitive Sports For Building a Personal Brand
Before starting my career as a brand and marketing specialist, I lived a very different life. As a D1 collegiate track and field athlete, an NJCAA All-American, and former National Ranking NCAA runner, my days were consumed with training, coaching, and conditioning to be my best as a student athlete. …
Read More »What a 1980 Heavy Metal Album Can Teach Your Brand About Reinvention
The musical zeitgeist is constantly in flux and ever-evolving. Many a band sink beneath the whims of its ebbs and flows. One-hit wonders and even iconic bands that are intrinsically linked to the sonic sensibilities of their time can fade if they don’t adapt. It is the bands that are …
Read More »Unlocking Sponsorship: 8 Things Brands Look for When Partnering with Athletes and Creators
In the ever-changing landscape of social media marketing, securing sponsorships continues to reign supreme as the number one way for athletes and creators to build their personal brands and achieve financial success. Brands seek partnerships that not only resonate with their target audience but also align with their values and …
Read More »The Smoke and Mirrors of Pre-Rolls: Papers and Marketing Gimmicks
Cannabis and hemp products undergo rigorous testing during production, yet a critical aspect often goes unnoticed — the safety of smoking accessories like rolling papers remains unchecked for harmful contaminants including pesticides and heavy metals. Because of this, there is simply no way of knowing what contaminants may have made …
Read More »Radical Vulnerability: A Lesson in Goodbyes
When was the last time you asked yourself how you were doing and actually listened to the answer? When was the last time you asked yourself what you needed and actually listened to the answer? When was the last time you asked yourself how your heart was and actually listened …
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