In today’s online, social-media-driven age, nothing attracts potential customers to a business quite like content marketing. Whether it’s a humorous video, an educational blog post or just consistent, engaging social media posts, content that grabs customers’ attention and keeps them coming back for more is the secret weapon of any …
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There are over 55,000 PR agencies in the U.S. — a majority of them are based in NYC. So how does one go about cracking arguably the most oversaturated global market for comms? Start by throwing out everything you’ve been programmed to think, write, believe. Having worked in some of …
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“Fashion is like eating. You shouldn’t stick to the same menu” — Kenzo Takada Biotechnology is reshaping the world of fashion, melding science with aesthetics to redefine what our clothes can do. Far beyond just style, these innovations promise to revolutionize sustainability, health and well-being. Yet, the burgeoning field of …
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Sometimes when we are too close to ourselves and our situations, causing us to become narrow-minded, judgmental, accusatory and, frankly, not a team player with a win/win attitude. Even so, there are ways to go big picture by acknowledging what is going well, looking forward to a positive end result, …
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When frequent networking, public speaking and an outgoing personality are so often praised as necessary for effective leadership, it can be difficult for introverts to see themselves running a business. But extroverts aren’t the only ones who have great ideas to share with the world, and it’s just as important …
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Plenty of aspects of the climate movement need revamping — the terminology and phrases that only scientists, governments and corporate sustainability departments understand, the faceless statistics smeared across news headlines, the incessant admonishment of consumer behavior and the doom and gloom storytelling — to name a few. Concurrently, while the …
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While artificial intelligence and its ongoing implementation in the business world remains a controversial topic, there are many business leaders and professionals who are finding ways to use AI to optimize their daily work and improve their overall business processes. As a tool, artificial intelligence is more than just a …
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Nowadays, artists have many options to help them grow their brand and become successful. First, let’s establish which traits mold a successful artist. Talent You must excel at your craft and have the ability to capture the audience. It’s difficult to succeed without having genuine skills, being extremely knowledgeable in …
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The year 2023 brought good news about psychedelic therapy in America. Just before the end of the year, Joe Biden signed a defense spending bill earmarking $10 million for clinical trials of psychedelic drugs to treat post-traumatic stress disorder (PTSD) and traumatic brain injuries. The legislation requires the Department of …
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There’s an intriguing concept I recently encountered — Reading Rhythms. It’s not your typical book club, but something more… a reading party. A few weeks ago, I bought a ticket and set out to experience what Reading Rhythms had to offer. Reading Rhythms, as I came to learn, is a …
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