While 2023 witnessed a major shift in generative AI use as well as movie lovers flocking back to the theater, trends are continuing to evolve as the world pushes forward into another year. Though it’s not easy to predict what kind of trends, innovations or inventions the year will bring, …
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Trust in legal cannabis means much more to this industry than in almost any other. Similar to food or medicine, cannabis is a consumable product and people need assurance that it is properly tested, labeled and safe. Cannabis is obviously still under federal prohibition, and until recently, state prohibition, leaving …
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Artificial Intelligence (AI) is great at generating content, consternation and controversy. Where some see the next, innovative wave, others see a replacement technology that threatens livelihoods and opens portals to shortcuts around original academic products and creative output — not to mention further erosion of individual and group privacy. But …
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When you assess how you connect via technology, you not only save time, you protect your assets (I.D. and private information) and in essence your voice. Data cannot be sold or hacked if it is not in their database. How do companies build up their well of data? Increasingly, companies …
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When it comes to properly marketing to your customers, data is king. Armed with information regarding who is buying their products, from where and why, companies can make smart decisions about how to continue marketing to this audience and how to try marketing to any new ones they might want …
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In the ever-evolving landscape of healthcare, few transformations have been as remarkable as the shift in perception and application of cannabinoids. Once relegated to the counterculture and shrouded in stigma, these compounds are now emerging as cutting-edge pharmaceutical agents, revolutionizing medicine and offering a new frontier of treatment possibilities. The …
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There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to help brand your product or service. It can also be referred to as audio branding, sound branding or …
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Whether they’re writing content for your website or editing your social media videos, freelancers and contractors can be a major help to growing businesses. However, like any part- or full-time employee, they need to be set up for success to help your business achieve its goals. Whether through detailed communication …
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Technology’s exponential acceleration into God-like realms makes the question on everyone’s mind: How do we future-proof ourselves and our businesses? While millions of articles and videos sharing the latest AI productivity tools are easily accessible, there is a more profound solution for maintaining relevance and not getting “left behind.” The …
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Today’s fastest-growing demographic of cannabis enthusiasts aren’t millennials or Gen Z — they’re senior citizens. Older Americans are embracing cannabis at a quicker pace than any other group (per recentfederal survey data), driven by a mix of expanding legal markets, disillusionment with traditional medicines, a cultural shift towards plant-based wellness …
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