Let’s start with the premise that you have a great talent. Here are some real experiences that determined who got hired and could help you turn your talent into work. All you need to do is substitute your sector/vertical to see hiring from a new angle. There is usually a …
Read More »Why Business Leaders Should Have Knowledge of Current and Historical Events
Negative news has an adverse effect on us. For instance, one 2022 study that examined the impact of violent Facebook content on women from five cities in Pakistan found that it made them “feel insecure, fearful, and distressed” — and that “the world is a nasty place to live in.” …
Read More »How Luxury Brands Are Targeting Sports Fans
Sports and events are two of my greatest passions. Throughout my career, the global sporting events that I have had the honor of working on — including the Sochi 2014 Winter Olympics, 2018 Gold Coast Commonwealth Games, 2018 FIFA World Cup, Formula 1 racing events, US Tennis Open 2019 — …
Read More »The Good, the Bad and the Music: Separating Art from the Artist
“It’s not my home, it’s their home and I’m welcome no more” — iconic lyrics that have inspired millions. As many of us no doubt do, I often daydream about lyricists’ intentions; in this case, Does the author feel alienated and, if so, from whom or what? What hellish establishment …
Read More »Steps to a Happy Partnership: How Employers Can Evaluate Alternative Employee Assistance Program Benefits
In today’s fast-paced world, I recognize the critical importance of mental health and the significant role that employers play in fostering the well-being of their employees. The most recent global pandemic has exacerbated mental health issues, with increased rates of anxiety, depression and stress worldwide. Depression is the leading cause …
Read More »3 Brand Archetypes for Cannabis Businesses
It’s no secret the cannabis industry has been growing in recent years. As the market develops rapidly, competition has intensified. Building a distinct and memorable cannabis brand in a crowded market, therefore, becomes more challenging. I’ve seen this firsthand in my role as VP of Business Development and Strategic Partnerships …
Read More »Eight Tips for Marketing Your Business During the Holiday Season
The holiday season is arguably the most fast-paced time of the year for businesses, as customers are focused on getting great deals and finding the perfect gifts for their loved ones. For business leaders, it’s also the perfect opportunity to slow down and connect with customers on a different level …
Read More »The Rise, Risks and Rewards of NFTs in the Music Industry
The music industry in the U.S. has changed significantly in recent years. The market’s total revenue, encompassing recording, live and publishing segments, is estimated at $20 billion. As of 2022, streaming is the dominant music consumption medium, accounting for 84% of U.S. music industry revenues. The industry continues to evolve, …
Read More »Rise of Cannabis Drinks: Beyond the Mocktail Trend
In the world of beverages, the allure of the ‘new’ has always captivated consumers. Remember the rise and reign of the “mocktail?” At the dawn of the cannabis drinks market, entrepreneurs and enthusiasts anticipated a symbiotic dance between cannabis and bar culture, envisioning a world where the cannabis-infused sipper sat …
Read More »Navigating the Digital Frontier: Public Relations Strategies for the Social Media Age
Human beings are inherently social, as evidenced by the invention of communication technologies from the telephone to social media platforms like TikTok and Instagram. Once you understand that the world is filled with a unique species that feel a great deal of comfort from social connectivity, it should be no …
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