The walls of the silos separating sectors are no more. To me, this is thanks to new media. My definition of new media is the ever-changing use and choices of media — for all ages and cultures. Technology is and will continue to be constantly evolving. With new media, you …
Read More »Solopreneurs: 10 Tips for Building Your Brand From the Ground Up
Running a business on your own comes with an abundance of benefits — the ability to determine your own schedule, the freedom to make decisions based on your own ideas and the opportunity to work on whatever projects you find interesting. However, being a solopreneur or solo creator also means …
Read More »A Happy Community: How Clinic Owners Can Support Their Communities–And Their Bottom Line
In an era where social responsibility is paramount, being a healthcare entrepreneur, clinic or business owner creates a unique opportunity to make a positive impact on your community, while simultaneously boosting your bottom line. At the Center of Inner Transformations, the home of The Happy Clinic, where I lead advanced …
Read More »The Symphony of Success: Mudita in a World of Envy
You’ve likely come across the phrase, “Comparison is the thief of joy.” This idea resonates deeply with the diverse range of human feelings. I’ve experienced it firsthand. Each time I scroll through social media, I’m inundated with fleeting snapshots of joy and triumph. Every tale told, every achievement celebrated by …
Read More »The Importance of Taking the Good and Bad From Success Stories
In the world of business, success and pain are two intertwined elements that shape the journeys of entrepreneurs and leaders alike. While success stories often grab our attention and inspire us, it is the tales of pain and struggle that provide the most valuable lessons. I learned acknowledging the importance …
Read More »How Business Leaders Can Help Their Teams Learn and Grow (and Why They Should)
Culture is ever-changing. Customer preferences and values surrounding hospitality, fashion, food, art, cannabis or any other sector of the culture space can seemingly shift at the drop of a hat — meaning those who work within those areas need to be ready to adapt just as quickly. One way business …
Read More »Green Tumble: California's Cannabis Brands Model Adaptation For The Industry
Amidst the tumultuous landscape of the Golden State’s cannabis industry, cultivators and brands are experiencing what can only be described as a frantic “race to the bottom.” The market is flooded with lower-priced flowers, enforcement of illegal activity remains lax and brands resort to desperate measures to claw out a …
Read More »Five Steps to Start Your Cannabis Influencer Marketing Campaign
Social media use has become an ubiquitous part of our everyday lives, so it’s no surprise that influencer marketing has become an extremely prominent advertising tactic. According to one estimate,influencer marketing ballooned into a $16 billion industry in 2022, nearly doubling within two years. And influencer marketing — which at …
Read More »Seven Ways to Leverage Generative AI for Your Business
Thanks to recent advancements in technology, businesses can access a myriad of tools and strategies to reach new realms of growth and efficiency. Among these transformative technologies, generative AI tools like ChatGPT are becoming increasingly commonplace, helping users quickly gather information and generate content. However, as with any emerging technology, …
Read More »Eight Ways to Improve Your Brand's Storytelling
The story a company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of camaraderie or build subject matter authority, the way you communicate your message will often determine how …
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