Gen Z is severely misunderstood. Every generation above them complains: they’re glued to their phones, they don’t care about politics, they don’t ask enough questions, they don’t think critically, they’re not observant, and so on. People who think this way are undervaluing the potential and promise of Gen Z, especially …
Read More »How to Nurture a Collaborative Environment That Will Allow Your Team to Thrive
In creative industries, an agile work culture helps create an environment which encourages the teamwork and collaboration necessary to come up with new and innovative ideas or thoughtfully expand on existing ones. Part of creating an agile work culture, however, is ensuring your team has what they need to collaborate …
Read More »Partnering With an Influencer? Consider These Factors First
With around 72 percent of Gen Z and Millennials following influencers on social media, it’s difficult to deny the powerful reach influencer marketing can have on such a large portion of the consumer population. Influencers not only boast an established audience of viewers, but they also possess a unique, loyal …
Read More »How Public Relations Helped Shape the Rise of Non-Alcoholic Beverages
As today’s society becomes increasingly more aware of the negative effects of alcohol, non-alcoholic beverages have witnessed a surge in popularity among young, health-conscious individuals exploring sober-curious lifestyles. Last year, the non-alcoholic beverage industry’s response was to introduce over 70 new products to satiate demand for healthier alternatives to their …
Read More »<strong>Giving Back is a Business's Moral Responsibility</strong>
I believe that you can’t give enough — as long as it’s done right. When my wife and I founded BodyGuardz, we wanted it to be about the people, always. We were determined to create an environment where people were prioritized over profits. As our company grew, we felt inspired …
Read More »The Power of Sound: Are We Really Listening?
Ever since the dawn of time, sound has been a unifying force allowing us to tap deep into the emotions that lie buried within. Through chanting, preaching, celebrating, crying, dancing and living, we forge connections with sound that resonate with our souls and that help us to liberate our emotions. …
Read More »Leaders Are Navigators, Not Drivers
Leaders are like navigators, not drivers. I had a realization of this lesson during a recent trip to the Bahrain for Grand Prix. It wasn’t from the actual work event I was involved in but from the experience of driving to and from the event. We encountered various challenges such …
Read More »Seven Tips for Finding Your Brand's Place in the Market
In order for a brand to succeed, it has to be more than a clever idea. A successful brand must meet customer needs, separate itself from the competition and last beyond a passing trend. All of these characteristics combined contribute to a brand’s niche — or a comfortable place in …
Read More »The Evolution of an Indian Superhero and How Creators Can Find Their Own Story
Pavitr Prabhakar’s big-screen debut in Spider-Man: Across the Spider-Verseis a defining moment for India’s pop-culture eco-system that’s been nearly two decades in the making. In 2004, in collaboration with Marvel, I created and co-wrote the comic seriesSpider-Man: Indiawith my co-creators, Suresh Seetharaman and acclaimed Indian artist Jeevan J. Kang. As …
Read More »The Evolution of Pre-Rolls in the Cannabis Market and Culture
Pre-rolls, those familiar cannabis staples enjoyed by enthusiasts and novices alike, have experienced a remarkable evolution within cannabis culture. From their humble beginnings as hand-rolled joints passed among counterculture circles, pre-rolls have transitioned into a prominent product category, reflecting the shifting dynamics of cannabis consumption. Given how far we’ve come …
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