In a dynamic culture space, clashes of creative visions are inevitable among leaders in the business. These differences can stem from varying perspectives, artistic preferences or strategic approaches, among other reasons. However, resolving such conflicts and finding common ground is crucial for maintaining a harmonious and productive work environment. Below, …
Read More »Innovation Is Elevating US College Sports Globally
College sports are experiencing a popularity boom, not only in America but across the world. The reason? Incredible innovation has made college athletics one of the fastest-growing forms of entertainment. If I asked you whether the New Orleans Saints or the LSU Tigers had a bigger fan base, you’d probably …
Read More »Word Choice Matters: Divisive Cannabinoid Language Can Impact Consumers and Companies
The cannabis industry is plagued by misinformation, much of it due to inaccurate or purposefully misleading language. As the hemp-derived cannabinoid industry booms despite restrictions, we are beginning to see similar issues in how these compounds are discussed. How we talk about things shapes how we see them, so we …
Read More »A New Era of Music Marketing: A Puzzle or a Path?
In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as expected, but innovation and sync in deployment have always garnered much higher traction. Today, with much more stringent algorithmic systems, …
Read More »Changing the Cannabis Mindset in the EU and Beyond
Cannabis is continuing its global growth. Similar to the U.S., the European Union is implementing a patchwork of legalization measures, with several countries taking steps to expand the legalization of cannabis for medical and/or adult-use purposes. As CEO and Co-founder of a cannabis company in Germany, I have watched the …
Read More »Tips for Talent: Think Like a Casting Director
Casting is a process I’ve written about previously and can often present challenges for talent who are unsure of how to approach different opportunities. To better understand the process and take action to improve your chances of landing the job you want, it’s important to think like a casting director. …
Read More »Budget vs. Creativity: Promoting Harmony and Collaboration
Creativity is endless. It’s a boundless reserve of energy in all of us eager to be poured into some sort of mold and realized in a form that can be sensed, viewed or heard by others. It’s an unlimited urge to convey to the minds of others that which you …
Read More »Nine Traits Gen Z Is Bringing to the Workforce That Will Create a Major Impact
While every generation draws on their experiences to bring something new to the table, a truly digital-native generation such as Gen Z may have a major impact on the workforce moving forward. Growing up in the internet age has helped to shape both the skills and interests of this young …
Read More »To Positively Impact the World, Start by Doing Just One Thing
Too often, we’re presented with a narrative that unless we take action on a large scale, our efforts won’t truly matter. That narrative makes us feel hopeless and powerless over our mindsets and actions; we risk becoming cynical, especially given the massive problems the world is facing, including human rights …
Read More »A Day in the Life of a Modern-Day Songwriter
When I started my music career more than a decade ago, it was as a singer/songwriter, living and working in Blackpool in the North of England. I was very driven and wrote hundreds of songs in a couple of years. It wasn’t practical for me to record and release every …
Read More »