To succeed and truly be happy, my winning “happy” formula has included certain principles and beliefs that support the reasons why we all want to win. Being a successful leader, entrepreneur or business owner requires a special type of mindset. It’s that demanding relentless dedication, resilience and the strong belief …
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Welcome to an era where longevity takes center stage. As people live longer, the quest for optimal health and extended vitality becomes paramount. In this landscape, biohacking experts and brands have a unique opportunity to educate a society of consumers that is becoming increasingly conscious and receptive to transformative experiences. …
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Most marketers have heard the term “community building” at some point in the recent past. It’s not just a trend; it’s a revolution that’s taking over multiple industries and for good reason. Community building is all about creating a space where people feel connected, engaged and part of something bigger …
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Cannabis can be a powerful social lubricant. Sure, I like to consume alone from time to time, but — like an alcoholic beverage — I much prefer to enjoy it in the company of others. And when people gather to enjoy each other’s company, it’s de rigueur to have drinks …
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Social commerce has emerged as a groundbreaking phenomenon that promises to shape the future of online shopping. With an increasing number of consumers making purchases directly from their favorite social media platforms, businesses have a unique opportunity to tap into this growing trend. However, venturing into the realm of social …
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It’s an exciting prospect for any entrepreneur to consider: starting a second business. After achieving a certain level of growth and stability in your current venture, do you stop there or set your sights higher? Before jumping headfirst into the world of two businesses, it can pay dividends to see …
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Generative AI gives everyone a canvas. That’s a good thing. It’s fair to say that much of the commentary surrounding the apparently sudden emergence of generative AI this year has been negative, or at least skeptical. Some have been downright hysterical. Like any new technology, especially one that promises to …
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Whether you’re looking to get your business off the ground or are ready to expand your company’s reach to new audiences, knowing the right people can often be what determines your success. When one person could introduce you to 10 more people and then 20 more after that, or come …
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The cannabis industry has experienced remarkable growth and transformation in recent years, attracting entrepreneurs and investors from diverse backgrounds. However, women in leadership positions continue to face significant challenges in this traditionally male-dominated sector. As a woman CEO in the cannabis industry, I have personally encountered and witnessed the unique …
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The Styx legend Dennis DeYoung once said, “Sometimes your limitations become your strengths. It forces you to create your own niche.” This is exactly the case cannabis marketers find themselves in today. The cannabis industry faces unique challenges in marketing and engaging consumers. Strict regulations on advertising and promotion often …
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