In an era where the digital realm governs how we consume entertainment, it’s time for the music industry to turn a discerning eye toward the methods that have propelled the e-commerce industry to its lofty heights. The secret sauce? Harnessing the power of customer data. Data as a Business Tool …
Read More »AI: Transforming the Creative Landscape
The world has witnessed an unprecedented surge in the realm of artificial intelligence (AI). The AI market is projected to reach a staggering $164.99 billion in 2023 and is expected to skyrocket to a value of $1,591.03 billion by 2030, thus establishing a robust and burgeoning economy. Gone are the …
Read More »Think Human While Still Solving Problems
Even with “all the best-laid plans” (adapted from a line in “To a Mouse,” by Robert Burns), there will still be a monkey wrench. Even if you prepared for Plan A, B, C, D, etc. Keep this in mind before judging or criticizing, please. I have many stories to back …
Read More »Four Ways to Create Human Connection in the Age of AI
It’s hard to enter a place of business or have any professional conversations these days without artificial intelligence or AI coming up. With the recent release of accessible AI tools like ChatGPT, DALL-E 2, and Google Bard, industries are abuzz with how AI will change the workplace and job roles. …
Read More »Understand Your Market To Gain a Competitive Edge
As entrepreneurs, you are constantly faced with many “hows” — how your business can experience tremendous growth, how you can remain relevant in the market space, how people can choose your business over your competitors, etc. You should ask these questions regularly. However, what gives you an edge is when …
Read More »Revolutionizing Customer Relations: Unique Strategies of Cannabis Brands
From the spirited Hall of Flowers event in Santa Rosa, California, the clear trajectory of cannabis‘s influence in mainstream pop culture is increasingly evident. Yet, beneath the surface, many brands, particularly in California, are battling declining viability due to societal stigma and stringent advertising limitations. Resilient cannabis brands are fighting …
Read More »Breaking Barriers: Pioneering a Consumer-Centric Approach to Cannabis Products and Market Expansion
In the evolving landscape of the cannabis industry, it has become evident to me that a paradigm shift is needed to overcome the current struggles and capture new consumers. Traditional approaches that cater solely to long-time cannabis users are falling short in attracting potential consumers, particularly among baby boomers and …
Read More »How Gen Z Fixes The Future
There has never been a period in the history of humanity where a person’s expectations of the future are so incredibly murky and screwed up as they are today. Our world is marked by wicked problems — climate change, polarization, inequity, war, financial instability and AI — that threaten our …
Read More »14 Creative Tips for Gaining Recognition as an Expert in Your Field
In a crowded industry full of experts, standing out and gaining recognition as a thought leader requires a touch of creativity. While expertise and knowledge are essential, it’s the ability to showcase your unique perspective and captivate audiences that sets you apart. So, how can you harness creativity to become …
Read More »Consumer Data Protection: Can the U.S. FinTech Industry Solve the Problem?
There have been two main playersto date when it comes to consumer data protection, or, rather, the lack thereof. There are companies, largely Big Tech, that want to harvest and sell consumer data, and there’s the government which is attempting to regulate it. But there needs to be a third: …
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