Creating entire worlds that never existed, manifesting creatures from nightmares and heroines destined to save the planet from catastrophe: the film and TV industry makes the impossible believable. Behind the scenes, film and TV productions that make onscreen magic are a marvel in themselves. I work in the film and …
Read More »The Power of Sports Sponsorships
When I was a kid in Maryland, my dad used to take me to Baltimore Orioles games. I loved free hat night the most. I couldn’t comprehend why someone was handing me a free baseball cap, but I wore it everywhere. It never crossed my mind I was a walking …
Read More »How Can Law Firms Navigate Our New Virtual Normal?
The number of people primarily working from home has tripled since 2019, meaning that millions more individuals are clocking in remotely than before the Covid-19 pandemic began. While the pandemic served as a catalyst for this change, there are a number of motivators behind this trend. Roughly one-third of people …
Read More »12 Essential Tips for Hiring the Right Talent in the Early Stages of a Startup
Building a successful startup requires assembling a team of talented individuals who can contribute to its growth and navigate the challenges of the early stages. However, hiring the right people for a startup can be a daunting task. It requires a strategic approach to identify individuals who not only possess …
Read More »Get Ready: Gaming Could Change Forever
When it comes to gaming, brands (and gamers) should think big and focus on fun and engagement rather than monetization. Gaming Needs To Change Web3 could be the answer, but only if it’s used in the right way. The days of buying video games on floppy discs or CDs at …
Read More »Don't Let a Bad Interview Become a Good Headline: How To Best Prepare for a Media Appearance
Whether you’re a musician, an actor or an entrepreneur, at some point, you might look to hire a publicist and seek press opportunities to best tell your story. After engaging with your publicist to craft a compelling pitch, you’ll likely start receiving media opportunities, but are you ready? For some, …
Read More »6 Ways To Build Your Brand as a Musician in 2023
When it comes to being a musician, it is an ever-changing industry. In 2023 the amount of music released daily grew into the thousands. So what can an artist do in the overcrowded industry to stand out? Here are a few pieces of advice that I’ve found to work well. …
Read More »13 Strategies to Drive Customer Participation in Marketing Initiatives
From social media giveaways to local in-store contests, businesses have found innovative ways to spark customer engagement around their marketing initiatives. Regardless of what specific approach is used, it’s crucial for businesses to not only capture attention but also create a sense of excitement and involvement among customers. However, leaders …
Read More »GRAZIE: The New Rules of Gratitude
Gratitude has the power to change you, your life and your work. While it can be described simply as ‘giving thanks,’ it can be a complex and sometimes daunting concept to apply in real life. So, to make applying gratitude easy, we at 7:47 created the GRAZIE framework. Each letter …
Read More »Avoid These 10 Marketing Mistakes When Targeting Gen Z
Gen Z, the generation born between 1997 and 2012, has become a highly sought-after demographic for marketers due to their significant purchasing power and influence. However, effectively targeting this generation requires a different approach than previous generations, and there are some common mistakes that companies are making. Below, Rolling Stone …
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