Carrying the weight of a business on your shoulders can be an exhausting endeavor. Constantly worrying about your business’s success, about the livelihoods of those who work there and about your role as a leader can all eventually lead to feelings of burnout and fatigue. Add in the simple day-to-day …
Read More »Market Battle Lines are Being Drawn in Psychedelics–But What are the Warring Camps Really Fighting About?
As I traverse the psychedelic conference circuit, the internecine feud that I’ve discussed in past posts is only growing. Take the Wonderland Miami conference. My team and I had a great experience there last November. I had never been to a show with “big psychedelic” corporate sponsors before, but it …
Read More »What's In A Name: How Cannabis Brands Can Break Through The Clutter
As more states are passing laws to allow adults to use cannabis, brands in the space are facing a dilemma. How do you differentiate your brand and its product line in a more competitive environment while still providing a positive consumer experience? Marketers, recognizing this, have historically reached out to …
Read More »The Next Evolution Of The Internet Is Upon Us Thanks To Video Games And Web3
As an early cryptocurrency adopter, the greater web3 space naturally attracted my attention. After buying my Bored Apes, I grew immensely fascinated by the communities forming around digital assets and knew this was not a fluke. I noticed similarities between my video game marketing days at BDE Ventures and web3, …
Read More »12 Tips for Women Looking to Find Success in Entrepreneurship
While the number of female CEOs in the U.S.—around one third of all chief executive officers—still pales in comparison to the number of male CEOs, entrepreneurship provides a great opportunity for women to get their start at the top. However, leading a business still presents challenges, especially in male-dominated industries. …
Read More »Cannabis Brands Can Now Advertise on Twitter — But Should They Just Say No?
My LinkedIn blew up last month with news about Twitter (for once, not about its most recent owner). “BREAKING,” MJBiz posted breathlessly. “Twitter to allow ‘approved’ and state-legal cannabis companies and other advertisers to post ads in the United States….a major win for marketers!” I mean… kind of? Widespread bans …
Read More »How To Build Your Vision and Take Your Idea to Fruition
Building a vision is an ongoing process that can be approached in a number of ways. Through the process, you are working on bringing your idea or ideas to fruition. It is through my own experience of building my vision that I’ve found several building blocks that create the foundation …
Read More »5 Hard Truths About Running a Cannabis Business
When I think about my time running Dynamic Jack Cannabis Co. in New Mexico so far, the lyrics of one of my favorite songs by one of my favorite musicians — Coldplay’s Chris Martin — come to mind: “Nobody said it was easy. No one ever said it would be …
Read More »Four Reasons Raising Funds Isn't Necessary To Create Your Company
Growing your startup into the large-scale, profitable business of your dreams takes resilience, creativity, a great deal of planning and capital. Innovative, hard-working and imaginative by nature, there is only one thing many entrepreneurs are lacking: funding. However, fear not—fundraising, although needed in some cases and with its own benefits, …
Read More »Bringing Your Best: Making Monotasking Cool Again
This article was inspired by a recent session in a Dialectical Behavior Therapy Skills group. During the session, our group was studying the “how” skills needed to take hold of our minds and improve our overall well-being. It was particularly impactful to hear about the “one-mindfully” part of the section, …
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