Tag Archives: culture-council

Humans listening to sounds in nature from animals like birds may have been the first instances of mimicry or creating music.The earliest evidence of a musical instrument in the world is a 43,000-year-old bear femur found in a cave and declared by experts to be a flute made by Neanderthals, …

This time of year is all about gratitude and giving back, and when it comes to marketing, there are a lot of different ways to go about it. You can focus on paid advertising, organic growth or even a mix of the two. But one thing that a lot of …

Most leaders strive for business growth and equate growth with success. While it’s true that business growth means an increase in profits and customers, that growth can be hard to achieve, especially at first. If your business isn’t growing as fast as you’d hoped, there may be a deeper reason …

When the whole world shut down back in March 2020, no one knew how or when live events would return. No one could have ever predicted how hard our industry (and countless others) would be impacted by the pandemic. But now, as society begins to bounce back and return to …

Nobody looks at an elite runner chipping away at their mile time and asks, “Is that athlete improving?” The increments may be tiny — a second or even milliseconds — but you can see their improvement as their pace grows faster. You can put a number on it. In the …

Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company’s values. Making …

As a follow-up to my previous piece, “Web Series: Let’s Talk About It,” I’d like to go back to the importance of story in your web series. I can’t stress enough how important story is. Web series are episodic by nature; there is more than one episode and usually no …

These days, it’s easy for a company to put out a statement supporting a cause, such as the importance of diversity or closing the wealth gap. Talk, however, is just that—talk. Talk alone won’t fix racial discrimination, poverty and other pressing issues. Consider what CNBC’s Pippa Stevens reported in June …

Steve Jobs was the master of customer experience. His vision and products reflected the power of his often-credited statement: “Technology should either be beautiful or invisible.” Success in Web2 has always been about the user, not the technology. Through sleek design and beautiful user experience, consumers didn’t just own products, …

We’re constantly told that we’re living in “unprecedented” times, and while the term has now been used with such unprecedented frequency (see what I did there) as to have lost some impact, it’s no exaggeration. Combine runaway inflation with a pandemic, sprinkle in a climate crisis and uncertain economic conditions …