Tag Archives: culture-council

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the process of formulating and rolling out a set of guidelines for communicating the brand’s values …

It’s easy to get swept up in everyday life and forget to put yourself first. Self-care is usually one of the first things to go once entrepreneurs start feeling overwhelmed. However, taking care of your own needs first can actually help you excel when it comes to your business and …

Whether it’s fans writing articles for your website or submitting product photos as part of a contest, user-generated content (UGC) has become a key component of many modern brands’ marketing strategies. This low-cost tactic can help you crowdsource new content ideas while allowing your audience to shine. Not only does …

Social media is a powerful tool for building your brand, with over 59 percent of the world being active on social media. If you’ve been overwhelmed in the past by managing multiple social profiles and groups, or if your posts have received little feedback from readers, then this guide is …

In banking parlance, referring to a business as “bankable” means that the business is at a point in its life cycle where it could qualify for some form of a traditional financing package from a traditional financial institution. For any startup, this would be considered a major milestone. For a …

With the cost of goods on the rise, many business owners worry they’ll lose profit by maintaining their current prices or lose customers by raising prices to match the inflated purchasing costs. Though inflation continues to interfere in this way with the day-to-day operations of many businesses, business owners have …

Most articles verse on quiet quitting. Contrary to what one might think, the definition of “quiet quitting” is not “doing the bare minimum so as to get fired” but actually “not taking on much more work than you have to — especially without extra pay.” When we shift from one …

When your collaboration can make or break another’s product, you have achieved the top of the musical food chain. The road to this position is not quantified in dollars but rather from the influence of your work, as fame remains a question of reach and authority above all. Dropping a …

What do Kanye West and Elon Musk have in common? When you put them together, there may be little that you can discern as similarities between the two, but I believe one trait that they share in common is the ability to control their frame, otherwise known as frame control. …

I truly believe that there are no coincidences in life. We just need to keep our eyes and ears open and pay attention to those “lucky breaks” or serendipitous occurrences. When we are mindful and set clear intentions, we have to expect the universe to provide. When it does, we …