Tag Archives: culture-council

All companies must eventually make sales if they want to last as a business. And to make sales, you need to work on marketing — or getting your brand and products in front of potential customers and detailing the reasons why they should pass their hard-earned cash off to you. …

In an era where everyone with a laptop thinks they’re destined for literary stardom, the art of self-editing remains the secret weapon separating the amateurs from the pros. Think of it as the literary equivalent of mixing a track — you’ve got the raw recording, but now it’s time to …

For many entrepreneurs, taking an unconventional approach — whether in strategy, hiring or growth tactics — has led to invaluable lessons and unique successes in their businesses. But choosing to go against the grain isn’t without risk, as each choice shapes the path forward in surprising ways. Below, Rolling Stone …

Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are turning to influencers to generate business. In the business world, I’ve observed that a common belief around influencer marketing is that it …

Entrepreneurs and professionals across all industries are vulnerable to individuals who prey on success. Scammers and predators lurk around, masquerading as legitimate colleagues, business partners and influencers, all while looking for opportunities to exploit hardworking individuals. Unfortunately, I recently had a personal experience with someone claiming to be “known in …

With years of hands-on experience working in cannabis dispensaries as a budtender, sales manager and director of vendor relations, I discovered that creating a “guest-like” experience—rather than treating people as mere customers—could completely redefine cannabis retail. In my experience as a budtender, I learned that approaching each interaction as a …

A cult film upon release, Rob Reiner’s 1984 comedy This is Spinal Tap has since been credited by many for popularizing, or even launching, the mockumentary format. While This is Spinal Tap remains every bit as entertaining today, the film also offers valuable lessons for businesses on building and promoting …

Culture is rapidly changing, with influencer-recommended shopping and rapid content consumption becoming the norm. And as younger generations not only embrace this new culture but lead it, companies are finding themselves targeting a new demographic of consumers. However, taking the same-old approach won’t be effective if you want to gain …

Investopedia defines meme coins as “cryptocurrency named after characters, individuals, artwork, or others, in an attempt to be humorous, light-hearted, and attract a user base by promising a fun community.” The oldest and most popular one has been Dogecoin, which began as a joke in 2013 and took its inspiration …

Cannabis beverages are the latest “trend” in cannabis consumption methods. But are cannabis beverages simply a trend? Research says “no.” In 2023, the global cannabis beverages market size was valued at USD $1.16 billion. From 2024, the market is projected to grow at a CAGR of 19.2 percent to reach …