Whether it’s on Instagram, Facebook or other social media platforms, live video content provides fun and welcome variation to your social media strategy. It allows for more connection between your brand and your customers, and may even introduce a new audience to your company. But there is an art to …
Read More »Baskets, Balls and…Barolo? Inside Sports' Fascination With Fine Wine
Chances are you might not expect the banter from pro sports players to revolve around wine. But fine wine is surprisingly significant in the world of sports. During the pandemic, ESPN reported thousands of cases of wine heading into the NBA bubble — the hotel’s array of mass-produced Napa Cab …
Read More »How Blockchain Technology Is Changing the Face of Hospitality
Crypto might be in winter, but blockchain technology in the hospitality space keeps growing and evolving. There is an increasing number of opportunities that blockchain technology provides the hospitality industry — notably the restaurant world. Blockchain and NFTs could revolutionize supply chain transparency. There are companies, like EZ Labs, that …
Read More »It Takes a Team to Tango: My 4 Pillars of Artist Management
Why should artists look for soft skills to grow with independence in hand? The artistic process is like photosynthesis for creatives. We absorb our surroundings: sound, space, light, whatever comes our way. In this relationship, the blooming flower is the artist, while the manager is spinning the planet and holding …
Read More »Film Festivals: A Step-by-Step Way to Discern
OK, many creators have asked and I’m finally ready to share. As founder/director of New Media Film Festival® and having helped many other festivals throughout my career, I wanted to make sure I was unbiased in sharing information on film festivals. The best way to do that is to give …
Read More »11 Steps to Help You Find Your Brand Identity
The way you position and identify your brand has a huge impact on the way you’re perceived, from the business opportunities you’re offered to the type of customer who purchases your products or services. Developing this brand identity often begins by asking a series of introspective questions: What does your …
Read More »The Loss of Our Transition Time and Opportunity for the Cannabis Industry
Remember sitting on a train on the way to work, reading a newspaper to prep for the morning’s water-cooler conversation? Or staring out the window to clear the mind before a big meeting? The encroachment of mobile technology truncated these moments such that we ended up working during our commutes. …
Read More »Looking to Stand Out? Ask Yourself: What Is Own-Able?
In my work advising food entrepreneurs, I always ask them to answer these three questions: Why does the world need your product or service? Why now? And why are you and your team the best to execute on this idea? In the answers, I determine whether the idea is unique …
Read More »If Content Is King, Then What Are Content Creators?
Over 500 hours of video are uploaded to YouTube every minute according to findings from 2019.Over 60,000 songs are uploaded to Spotify every single day. It seems that anyone can be a content creator, music artist or video director. The media creation formula has been completely democratized. This shift has …
Read More »What Is the Future of Live Music?
Evolution is part of the never-ending life cycle. It affects all businesses, from the taxi industry giving way to ride-hailing services to in-store experiences morphing into online shopping.This century has seen the rise of music streaming, along with declining album sales. The entire music business industry has been disrupted, and …
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