I wanted to talk to you about the link between meaning, moral courage and gratitude. Just a few days ago, I was re-reading Viktor Frankl’s perennial bestseller Man’s Search for Meaning. In the book, Viktor Frankl says that life is not about seeking pleasure like Freud once said, and life …
Read More »How to Elevate Your Indie Filmmaking Enterprise
After spending the last 23 years in filmmaking, I have discovered a few things. The best way to become a filmmaker is to make a film, period. If you are waiting around for someone to discover you, finance your project or save you, you will be waiting a long time. …
Read More »Your Value Proposition — The Foundation of All Your Marketing Efforts
Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for businesses to succeed. Ideally, it should be finalized before you create your website or perform a website makeover. In this article, …
Read More »How Greater Transparency Can Make Food Complexity Less Confusing
Our food system is incredibly complex. Consumers are confused by competing claims. As a result, people are getting sicker, the planet warmer and the diversity of ingredients narrower. As a chef, I have always led with flavor and reliability—meeting diners where they are at, then nudging them a bit further. …
Read More »Culture Drip Feed: How to Redefine Hospitality Work Culture from the Top-Down
Through a perfect storm of intensity and the excessive number of hours hospitality staff usually work, culture “drip feed” — when culture comes from the top-down — generates a work environment similar to a pressure cooker. This causes a ripple effect that you don’t generally see in a company outside …
Read More »How Artists Can Combine NFTs and Music to Grow Their Brands
In recent years, the music industry has undergone some massive changes. The advent of streaming services like Spotify and Apple Music has allowed people to access unlimited music for a monthly fee. Consequently, this has had a huge impact on the way musicians make money. In addition, the rise of …
Read More »5 Social Media Trends to Watch in 2022
The world has seen a shift in the way brands and businesses win their market audience through social media platforms. Social media has sure evolved over the last few years, and it feels like there’s going to be a constant emergence of new, exciting social media trends and features this …
Read More »Seven Tips for Proving the Credibility of Your New Business
When you start a new business, one of your greatest challenges is convincing potential customers of your credibility. They need to know that your business can be trusted and that the product or service they’re paying for will be high quality and delivered in a timely fashion. Convincing them of …
Read More »4 Steps Any Musician Can Take to Organically Grow a Following
Taking a leap of faith to release your own music can be a stressful task. There are so many unknowns, and some things take time to learn. One of the biggest areas artists struggle with is building an initial following for their music. In an era full of fake streams, …
Read More »Cannabis 2022 Trends: The Rise of Video Marketing
Take a moment to scroll through your social media feed. You’ll notice that compared to five or 10 years ago, you’re seeing more and more videos gaining traction. The entrance of TikTok on the social media scene has led to an explosion in video content that we’ve never seen before. …
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