What language do teenagers speak? Parents, as always, seem to be at a loss. Last month, The New York Times published a helpful guide to the slang terms growing in popularity online. Words like “sigma” (a stoic guy), “gyat” (a nice butt), and “rizz,” (basically “charisma”) topped the list, and …
Read More »Right-Wing Trolls Waste No Time Trying to Start Transphobic 'Grand Theft Auto' Backlash
Grand Theft Auto VI won’t be released until 2025, much to the dismay of gamers intent on revisiting Vice City. But that hasn’t stopped a handful of observers from attempting to astroturf a transphobic outrage over the gender identity of the main character, Lucia. It’s a clumsy campaign to place …
Read More »Their Bodies Were Donated to Harvard. Then They Went Missing
I n sleepy, suburban Saugus, Massachusetts, sisters Robyn D’Apolito and Nicole MacTaggart pack up the car, getting ready to meet about 30 members of their friends and family at Castle Rock Park in Marblehead. It’s July 2022, high season for the New England shore, but this isn’t a typical trip …
Read More »All This News Is Making Horny Copypasta Writers Exhausted
What do war criminal Henry Kissinger, expelled Congress member George Santos, and the start of the Christmas season have in common? Well, according to some of your most online acquaintances, each is a prime occasion to celebrate by sending a message filled to the brim with horny, raunchy, and news-themed …
Read More »Is This Cute Lil' Guy an Antisemitic Hate Symbol?
On Nov. 20, a trivia team from Oxford appeared on the BBC’s University Challenge, one of the U.K.’s longest-running game shows. On it, Melika Gorgianeh, a team member and PhD candidate in astrophysics, wore a navy blue, pink, and green jacket and was seated behind the team mascot: a fluffy, …
Read More »Get Ready for Tesla's Cybertruck Delivery Event to Totally Flop
Four years ago, Tesla unveiled a prototype of its Cybertruck — an electric, angular, stainless steel vehicle that CEO Elon Musk envisioned as the futuristic successor to the classic American pickup — in an event that went viral for the wrong reasons. During an attempt to show off the strength …
Read More »Inside the World's Most Dangerous Gang War
J ust before eight in the morning on May 29, Lourdy Denis answered his phone and a woman informed him that his son had been shot in the head. She’d found Denis’ number scribbled on the back of the child’s notebook, and pleaded with him to come quickly. Denis raced …
Read More »Musk Endorsement Has a Top ADL Advisor Ready to Quit
As calls for a cease-fire mount and the civilian death toll rises, with at least 12,700 Palestinians estimated dead and 1,200 Israelis killed in the Oct. 7 Hamas attacks, both antisemitism and Islamophobia have been on the rise globally. There has arguably never been more of a need for the …
Read More »How Pepsi Has Prevailed For 125 Years
For over 125 years, Pepsi has not only created ads, it has created culture, collaborating with musicians, artists, and icons to make moments that transcend marketing and contribute to the broader cultural conversation. So, we brought together a couple world-class mad men to have a conversation about Pepsi’s role as …
Read More »How This Viral TikTok Trend Became Linked to a 'Sex Cult'
A marketing group behind one of the most successful TikTok ad campaigns of all time is drawing scrutiny for its alleged ties to NXIVM, the so-called “sex cult” once led by Keith Raniere in upstate New York. Geoffrey Goldberg and Evan Horowitz are the married co-founders of Movers+Shakers, a Brooklyn-based …
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