LeBron James, the most powerful basketball player on the planet, and Stephen A. Smith, the most powerful basketball commentator on the planet, are feuding over how James has managed the basketball career of his 20-year-old son, Bronny. The tension, which has been simmering for months, boiled over last week when …
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When Marc Sebastian heard about a nine-month cruise around the world, his first thought was that it sounded like the perfect premise for a reality TV show. “Put cameras on that goddamn ship,” Sebastian said in a TikTok that’s now been viewed 7 million times. “There’s gonna be mutiny. There’s …
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When 27-year-old BookTok creator Sat posted a TikTok criticizing a dark romance book for what she called “romanticizing” the Ku Klux Klan, she thought the video would spark a conversation about racism in book publishing. But even after the author, Tillie Cole, removed the book, Sat and at least two …
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Keith Lee has been known for his straightforward and blunt food reviews on TikTok —content that’s built him a following 14.5 million deep, and dozens of small business owners have credited him with saving their restaurants. But when Lee and his family made a trip to Atlanta last week for …
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“1, 2, so sweet!” say the three girls dressed in green, pink, and red outfits, waving into the camera. “Hello, we are Sorb3t! We are an idol group based in California, and today we wanted to teach you our call and responses!” The video, posted May 25, was most viewers’ …
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This week’s viral controversy has everything — two all-expenses-paid brand trips, major influencers, dozens of deleted videos, an apology in the form of a Get Ready With Me tutorial, a Formula 1 race, the late singer Prince, and an ongoing conversation about what kind of treatment companies owe creators of …
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