Tag Archives: influencer-marketing

A new Netflix docuseries investigates allegations of child exploitation against the momager Piper Rockelle, a child influencer who rose to prominence around 2017. The three-part series, Bad Influence: The Dark Side of Kidfluencing, will premiere on the platform on April 9. The trailer shows Rockelle’s origins as a fun-loving, free-spirited …

Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are turning to influencers to generate business. In the business world, I’ve observed that a common belief around influencer marketing is that it …