Lifestyle brands have become popular with celebrities, influencers and entrepreneurs alike, with platforms like Instagram or Facebook serving as their ideal place for sharing small snippets of their lives. Whether they’re centered around everyday life or an aspirational dream, these lifestyles form the basis for marketing a business’s products or …
Read More »Influencers Blame Hospital Stays, Gallbladder Removal on 'Daily Harvest' Lentil Product
As vegan lifestyle influencer Luke Pearson tells it, on June 6, he was packing to leave his home in Portland, Oregon, for a trip to Mexico, when he reached for Daily Harvest’s frozen French Lentil and Leek Crumbles to cook up a nutritious late-night snack. The product, which he’d gotten …
Read More »'No Mercy for Child Groomers': Far Right Targets LGBTQ TikToker Preaching Acceptance
Wearing fuschsia lipstick and a resplendent, Pucci-inspired cornflower-blue blouse, Jeffrey Marsh addresses the camera head-on: “Hey, kids!,” Marsh says chirpily. “It’s possible to be like me and to be happy.” Marsh, who is nonbinary, then proceeds to address the audience further: “It’s OK to like dresses, to like sparkly things. …
Read More »Meet the 'Girl Boss Misinfo Types' Bringing Together Wellness Influencers and Canadian Trucker Convoy
Ange Peters sighs contentedly, bathed in warm light, her skin glowing against her yellow-and-pink striped sweater and flawless ombre highlights. “What a feeling today,” she says to the camera before pausing dramatically. “This was it. This was gonna be it, all along.” She chuckles. “This was the thing that no …
Read More »James Van Der Beek's Influencer Wife Is Peddling Vaccine Conspiracy Theories on Instagram
In March 2021, an Austin-based man who goes by the name Joyous Heart posted a photo on Instagram of a group of extremely well-dressed, attractive individuals, beaming against the backdrop of a pristine sunset. “What a wonderful tribe of human being we have here in Austin… so grateful to be …
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