All companies must eventually make sales if they want to last as a business. And to make sales, you need to work on marketing — or getting your brand and products in front of potential customers and detailing the reasons why they should pass their hard-earned cash off to you. …
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Culture is rapidly changing, with influencer-recommended shopping and rapid content consumption becoming the norm. And as younger generations not only embrace this new culture but lead it, companies are finding themselves targeting a new demographic of consumers. However, taking the same-old approach won’t be effective if you want to gain …
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Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers excited to come do business with you? For example, it is probably much easier …
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Music has this incredible way of tapping into our emotions and turning moments into unforgettable experiences. As someone who has guided countless startups and leaders to find their voice in a crowded market, I’ve seen firsthand how the right soundtrack can elevate a brand’s identity and create lasting connections. That’s …
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Whether it’s due to a lack of perceived value or just a lack of time and money, customers can often fall off the wagon when it comes to interacting with and purchasing from brands. And while some customers disengaging can be normal, companies may begin to worry once a pattern …
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