Tag Archives: mattel

While the team at Mattel is busy decking the halls with Pantone pink, the Greta Gerwig-directed Barbie movie has inspired a running list of all things Barbie. From pool floaties to electric yellow Impala roller skates to shimmering makeup palettes, the forthcoming film has reinvigorated the company’s thirst for made-for-movie …

W HEN GRETA GERWIG was in preproduction on her Barbie movie (out July 21), executives from the brand’s owner, Mattel, paid her an inevitable visit. She gave them a preview of the movie’s look (very, very pink) and feel (Elf-y magical-realism ramped up a thousandfold). Then she hit them with …