As an artist, I’ve always been fascinated by how technology is evolving and how it has changed art, how stage gave way to film and how film gave birth to digital art. But now, in 2024, we’re at the cusp of a new evolution: the Metaverse. It’s not just a …
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Mark Zuckerberg bet tens of billions of dollars on the “metaverse” only to be mocked for the idea of an immersive virtual-reality social network at every turn. When all is said and done, his promise to add legs to users’ digital avatars (previously rendered as floating torsos) might be what …
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IT’S NIGHTTIME, and you’re in a forest of tall trees and glowing mushrooms. There are others with you in this particular clearing, which appears to be lit up by fireflies. Before you can get your bearings, the sparks in the air begin to fade, and a giant screen comes into …
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Coachella organizers are banking on a new way to reach fans who can’t make it out to the annual festival: Fortnite. The festival announced a new activation with the video game and its parent company Epic Games on Thursday with the creation of Coachella Island. The result is a virtual …
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Agency owners and leadership teams must stay ahead of current marketing, media and tech trends to find the best ways to serve and satisfy clients. The developing metaverse has presented a unique opportunity for communications professionals, given that Web3 technology is still in its nascent stage. Although it’s a concept …
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Despite Ariana Grande not releasing new music this past year, she was still nominated for an MTV Video Music Award last month. Her 2021 space-themed concert on Fortnitecompeted for the newly added “Best Metaverse Performance” category. She was up against Blackpink’s performance on PlayerUnknown’s Battlegrounds Mobile, BTS’ on Minecraft, Charli …
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As the need for virtual solutions to everyday problems grows, so too does the interest in the metaverse — or a shared virtual world in which users can interact, play, experience and socialize much like they do in the real world. Businesses too are betting on the metaverse, with giants …
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