In order for a brand to succeed, it has to be more than a clever idea. A successful brand must meet customer needs, separate itself from the competition and last beyond a passing trend. All of these characteristics combined contribute to a brand’s niche — or a comfortable place in …
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In a dynamic culture space, clashes of creative visions are inevitable among leaders in the business. These differences can stem from varying perspectives, artistic preferences or strategic approaches, among other reasons. However, resolving such conflicts and finding common ground is crucial for maintaining a harmonious and productive work environment. Below, …
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While every generation draws on their experiences to bring something new to the table, a truly digital-native generation such as Gen Z may have a major impact on the workforce moving forward. Growing up in the internet age has helped to shape both the skills and interests of this young …
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Social commerce has emerged as a groundbreaking phenomenon that promises to shape the future of online shopping. With an increasing number of consumers making purchases directly from their favorite social media platforms, businesses have a unique opportunity to tap into this growing trend. However, venturing into the realm of social …
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Whether you’re looking to get your business off the ground or are ready to expand your company’s reach to new audiences, knowing the right people can often be what determines your success. When one person could introduce you to 10 more people and then 20 more after that, or come …
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In a crowded industry full of experts, standing out and gaining recognition as a thought leader requires a touch of creativity. While expertise and knowledge are essential, it’s the ability to showcase your unique perspective and captivate audiences that sets you apart. So, how can you harness creativity to become …
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In the competitive landscape of public relations, understanding how to develop a good pitch for your business is essential. From telling a compelling story to leveraging effective data and statistics, the content and delivery of your pitch could help your company stand out from the countless other pitches members of …
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Leading a company can be an exhilarating and fulfilling experience, but it also comes with its fair share of challenges and pressures. When you’re a business leader, maintaining good mental health is crucial for both personal well-being and effective decision-making. To that end, 17 Rolling Stone Culture Council members explore …
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Summertime brings a vibrant array of festivals, outdoor events, fairs, concerts and more. This means hosting a successful event during this lively season requires careful planning and attention to detail to make it stand out. Here, Rolling Stone Culture Council members share the factors that contribute to a flourishing summertime …
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As a marketing leader, your primary goal is to ensure your campaigns connect with the intended target market. This task is easier said than done in a world of shrinking consumer attention spans and competing digital communication channels. However, modern marketing is ever-evolving, and certain changes in trends and tools …
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