There’s no doubt that the internet has fundamentally changed the way consumers shop. In fact, Nasdaq research estimates that 95 percent of all products will be purchased via the internet by 2040. That means more and more businesses taking an e-commerce approach, and more and more competition companies will have …
Read More »15 Ways Business Leaders Can Create a Culture of Employee Empowerment
For a business leader, to empower your employees is to give them the tools, resources, support and courage they need to do their jobs well. While constant monitoring and micro-managing may have been a popular management style in years past, today’s leaders are looking for ways to weave empowerment into …
Read More »Six Metrics to Help You Determine the Success of a Social Media Campaign
When it comes to meeting your customers where they are, getting on social media is likely a good place to start. But while more and more customers are shifting their browsing and shopping habits to social media, tracking the effectiveness and ROI of a social media campaign can be tricky. …
Read More »11 Tips for Using Philanthropic Stories to Enhance Business Growth
Whether it’s donating to a cause, giving their time and resources to those in need or partnering with a nonprofit organization, there are many ways for businesses to get involved in philanthropy. But while the main motivation behind doing good in their community may not have anything to do with …
Read More »12 Proven Processes for Identifying and Executing Business Goals
No matter what industry you’re in, business success starts with identifying short- and long-term goals. However, it can be tricky to figure out exactly how to set and achieve those objectives. To help, Rolling Stone Culture Council business leaders share their goal-setting strategies and why these methods are effective. Follow …
Read More »Seven Business Leaders Share How to Become an Expert Negotiator
Whether you’re attempting to settle on a price with an important client or trying to reach an agreement with a potential business partner, negotiation plays an important role in business. However, it isn’t a skill that comes naturally to everyone, and some may struggle to find a balance between achieving …
Read More »Ad Spend: Six Ways to Ensure You're Making Every Dollar Count
Advertising, in one form or another, is necessary to get right if you want to properly market your product or service and get the word out to potential customers. However, because of factors such as the complexity of the customer’s journey and the creative strategy that goes into advertising, determining …
Read More »Nine Ways Managers Can Motivate and Inspire Their Teams With Their Words
One of the many jobs of an effective leader is to inspire and motivate their teams to put forth their best effort and do good work. However, inspiring and motivating are made much more difficult when you aren’t sure exactly what to say. What words will lead your team to …
Read More »10 Ways to Ensure Your Company Can Adapt to Evolving Trends
In the culture space, what’s in one day could be out the next. Trends are constantly changing, and the companies that build their business off trends may struggle to thrive once their particular trend has come and gone. However, it’s not unusual for companies to want to cater to what’s …
Read More »10 Bad Practices That Could Be Derailing Your Customer Service Efforts
Poor customer service can have a big effect on a business’s ability to succeed. And while a smile and a helpful attitude can go a long way toward creating a positive experience for a customer, they aren’t the only aspects of customer service that need to be focused on. Whether …
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