For over 125 years, Pepsi has not only created ads, it has created culture, collaborating with musicians, artists, and icons to make moments that transcend marketing and contribute to the broader cultural conversation. So, we brought together a couple world-class mad men to have a conversation about Pepsi’s role as …
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A funny thing happened on the way to the Colosseum. That unbelievably epic three-minute Pepsi commercial you surely remember from the early 2000’s where Britney, Pink, and Beyoncé at their full-on fiercest joined forces to commandeer the ancient Roman amphitheater with a diva-liciously badass riff on Queen’s “We Will Rock …
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In retrospect, it might look inevitable, the sticky-sweet commercial marriage between soda pop and pop music. (Catchy jingles worked. Why shouldn’t catchy hit songs work even better?) But in actuality, it was far from a sure bet back when Pepsi started formulating their strategic play to become the drink of …
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