On Sunday, Justine Moore, a partner at the Silicon Valley venture capital firm Andreessen Horowitz, tweeted about a curious discovery. It was an Instagram account with the handle @ethos_atx, which purported to represent an upscale restaurant called Ethos in Austin, Texas. But, as Moore noted, no such business exists — …
Read More »Meet the Creators Suing America to Save TikTok
In the spring of 2022, Chloe Joy Sexton’s mother died after a years-long battle with brain cancer. The loss came during what was already a trying period in Sexton’s life. She’d recently given birth herself, and had been fired from her job after getting pregnant. Now, at 27 years old, …
Read More »Facebook's AI-Generated Spam Problem Is Worse Than You Realize
The picture, posted July 4 on the Facebook page “Love Shares 3.0” for 71,000 followers, appears to be an aerial view of St. Peter’s Basilica in the Vatican, with people gathered in the square. Overhead, dangling from a gigantic black helicopter, is what can only be a massive Bible, but …
Read More »FTC Will Prohibit Fake Reviews, Bot Followers to 'Fight Deceptive Advertising'
The Federal Trade Commission (FTC) is taking action to prohibit “deceptive advertising.” On Wednesday, the organization announced that fake reviews, purchased followers, and suppression of reviews will be prohibited, and open to civic penalties. The new rule — which was voted in favor of 5-0 — will disallow fake reviews …
Read More »Six Metrics to Help You Determine the Success of a Social Media Campaign
When it comes to meeting your customers where they are, getting on social media is likely a good place to start. But while more and more customers are shifting their browsing and shopping habits to social media, tracking the effectiveness and ROI of a social media campaign can be tricky. …
Read More »What Is 'Moon Face'?: New TikTok Tutorials Offer Dubious Solutions
After convincing people that mold exposure or postural orthostatic tachycardia syndrome (POTS) were to blame for their fatigue, brain fog, anxiety, and headaches, TikTok’s latest mass diagnosis is facial swelling and puffiness known as “moon face,” caused by high levels of the stress hormone cortisol. Along with the popular awareness-raising …
Read More »Social Media Loves A Glow Up. This Author Says F-ck It
Author Sable Yong has a bone to pick with the beauty business. A former beauty editor and journalist, Yong has spent the past 12 years covering the trends, culture, and 400 billion-plus industry behind the beauty economy. But following the Covid-19 pandemic, she noticed something was changing about how people …
Read More »You Don't Need to Record Video of Strangers in Public
It’s said that nobody likes a tattletale. So why does it seem as if many of us are eager to catch a random individual behaving suspiciously in public, record video of whatever they’re doing, and blow them up on the internet? This week, TikTok was consumed with a domestic drama …
Read More »Inside Snapchat's Teen Opioid Crisis
A lex Neville was one of those boys who was always in costume, wearing his obsessions on his sleeve. At three, he went around dressed as a mummy, earnestly explaining the embalming process to children in Aliso Viejo, a town in Orange County, California. At seven, he was SoCal’s shortest …
Read More »Surgeon General Calls for Safety Warning on Social Media Apps
Amid a surge in public awareness and scientific study on the effect social media apps have on the mental health of young people, Surgeon General Dr. Vivek Murthy is calling on Congress to require platforms to carry a surgeon general’s warning label — one akin to those found on cigarettes …
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