Kaitlyn Wade, 30, has struggled with her weight her entire life. Since she was 19 years old, she’s tried every dieting fad that’s splashed across women’s social-media feeds: Hydroxycut, Skinny Wraps, phentermine and topiramate. They all offered temporary but not long-term effects. “I’ve realized it’s a lot about the science …
Read More »A Spooky Dance, a Collective Memory, and a Weird Little Puppet: Inside TikTok's Newest Obsession
The human brain is thought to start forming memories around the age of two and a half. Anything that happened before? We’ll have to take someone else’s word for it. Such is the premise for what surely ranks among the strangest TikTok trends of 2022: people trying to convince each …
Read More »Social Media Marketing: 9 Tactics for Boosting Your Brand
Social media is a powerful tool for building your brand, with over 59 percent of the world being active on social media. If you’ve been overwhelmed in the past by managing multiple social profiles and groups, or if your posts have received little feedback from readers, then this guide is …
Read More »Got a Negative Customer Review? 11 Steps to Take Next
Building an online presence across multiple social media platforms, websites and search engines is essential for any modern business. However, being a part of the digital realm also opens you up to online complaints from unhappy customers. It can be difficult to know how to handle a negative review in …
Read More »Social Media 'Played a Role' In Arresting Alleged Stockton Serial Killer, Police Say
There’s nothing like the announcement of a serial killer on the loose to get a neighborhood buzzing. Earlier this month, authorities in Stockton, California, announced that they had linked six killings and one non-fatal shooting in the area since April 2021. As police called on the public to check their …
Read More »Kanye West's Anti-Semitic Rants Have a Growing Fandom on TikTok
While Kanye West has long had a tempestuous relationship with social media, recent days have seen him unleash a barrage of misleading and particularly offensive statements, some of them deleted by Twitter and Instagram. His most disturbing ideas, however, are finding an eager audience on TikTok. At the root at …
Read More »Influencer Who Warned Against 'Low Vibration Plates' Explains What the Hell That Means
This week, the internet was puzzled and amused by a viral video taken during a meal at a women’s retreat. In the clip, two women are discussing the relative merits of differing plates of barbecue food. On the right is Stormy Wellington, a wealth coach with 1.4 million Instagram followers …
Read More »Choosing the Right Social Media Platform for Branding
Social media is a great way to build relationships and engage with your customers. Presently, according to findings from Datareportal, more than half of the global population uses social media in one form or the other. But how do you know which social network is right for your business? Figure …
Read More »Is Social Media Really 'Social' Anymore?
Social media today is nothing like how it was when it first started. We’ve come a long way from checking to see if you’ve made it onto your friend’s “Top 8” list (a nod to all the MySpace Millennials). But, not everyone is happy about that, including the most-followed woman …
Read More »God Save the Brands
Following the death of the world’s longest reigning monarch, England’s Queen Elizabeth II, a wave of grief and condolences poured out from world leaders, public figures, and celebrities across the globe. Enter Poorly Timed Brand Tweets ™. In the digital age, companies spend billions of dollars curating branded content for …
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