In spring 2020, it’s very likely that most people in your life attempted to learn a TikTok dance. There were many to choose from on top of stay-at-home orders where learning TikTok dances was the most physical movement many people were doing each day. The app became known as the …
Read More »New to TikTok Marketing? Eight Tips to Get Started
While TikTok has been around for a few years now, many businesses are just now waking up to its massive potential for marketing to customers. Professionals from seemingly every industry — from home repairs to dermatology — are finding fun and unique ways to leverage the popular platform for both …
Read More »Why Is the 'Eel Daddy' Building a Pit of Eels In His Basement?
Nick Tobler has a rather unusual habit, even for a straight man: he raises eels in his basement. Tobler, who goes by @cowturtle, has amassed 205,000 followers who tune into his TIkTok channel to watch his eel daddy adventures. It all started last March, when Tobler moved into a new …
Read More »'Demoralizing and Demeaning': A Gross TikTok Trend Mocking Amber Heard is Going Viral
“I was walking out of the bedroom, [he] slapped me across the face, and I turned to look at him,” the voiceover recounts in a TikTok that has been viewed 13.5 million times. “And I said, ‘Johnny, you hit me. You just hit me.’” The above is a snippet from …
Read More »The Guide to Being a Himbo
TikTok has ushered in a bimbo renaissance, where self-aware babes can unabashedly strut across the For You Page. Now enter: Himbos — internet hunks willing to go shirtless in the name of freedom (or something). We asked four such gentlemen how they were enjoying this newfound visibility, and how best …
Read More »'No Mercy for Child Groomers': Far Right Targets LGBTQ TikToker Preaching Acceptance
Wearing fuschsia lipstick and a resplendent, Pucci-inspired cornflower-blue blouse, Jeffrey Marsh addresses the camera head-on: “Hey, kids!,” Marsh says chirpily. “It’s possible to be like me and to be happy.” Marsh, who is nonbinary, then proceeds to address the audience further: “It’s OK to like dresses, to like sparkly things. …
Read More »Ready to Eat for Free? Find Your Own Food
Finding nutrition in wild plants may be an ancient necessity, but for Alexis Nelson — known as the Black Forager on TikTok, where she has 3.5 million followers — it’s urgently 21st century. “Foraging is the piece of the puzzle that is the solution,” says Nelson, 29. “It makes you …
Read More »Taylor Lorenz Wrote About Libs of TikTok — and Conservatives Are Having a Meltdown Over It
When a well-known reporter on the internet culture beat writes about a viral right-wing social media account, what’s the proper response? Well, if you’re a conservative on the internet, the best course of action is to get really upset and let everyone on Twitter know just how you’re feeling. That’s …
Read More »The Latest TikTok Saga So Dark and Upsetting We Can't Look Away
As we often see on the platform, TikTok users have a habit of imbuing what would otherwise be minor interpersonal drama with incredibly high dramatic stakes, prompting millions around the globe to play armchair detective. The latest example of something that should have been confined to the group text blowing …
Read More »Personality Changes and Viral Disco Videos: Friends and Family Worry Dancers Have Joined a 'Cult'-Like Management Company
Samantha Long knew something was wrong with her friend James Derrick when he started talking about fringe ideas on their first phone call in months. “It was essentially two hours of conspiracy theory after conspiracy theory, from things like ‘Covid isn’t real,’ to [theories about Joe] Biden, who was about …
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