Camila Cabello will host a special concert on TikTok April 7, where the “Havana” hitmaker is set to perform songs from her upcoming album,Familia, live for the first time. Familia: Welcome to the Family airs at 7 p.m. ET on Cabello’s TikTok channel, with a rebroadcast scheduled for on April …
Read More »Meet Saucy Santana, the Rising Star Taking Over More Than Just TikTok
Before their single “Material Girl” became a bonafide TikTok phenomenon, the rising Florida rapper Saucy Santana spent his time as the makeup artist to the Miami rap duo City Girls. Their professional relationship quickly blossomed into a friendship and creative partnership, and it’s not hard to see why. Like the …
Read More »Is the Next Big Hit 15 Seconds Long?
No one likes the feeling of stagnation. A character reaches his breaking point in David Kushner’s “Miserable Man,” an acoustic ballad from January that’s as sparse as a one-horse town. “Let’s pack our stuff now and run away,” the narrator implores, though in truth it sounds like he can barely …
Read More »It Took Him 15 Minutes to Make a Hit — and Seven Months to Reclaim It
It took G. Moore roughly 15 minutes to make the song that upended his life. Last July, he Googled a “SoFaygo type beat” (in honor of one of his favorite rappers) and picked an instrumental full of synths that waft upwards like bubbles blown by a light breeze. While recording …
Read More »A Pastor Went Viral by Singing in Walmart. He Wants the Buzz to Last
Donzell Taggart was the youngest pastor in his Arkansas church — so popular that members of the congregation used to ask him to sign their Bibles — when Covid hit. To that point, Taggart’s extracurricular life had been hyper-focused: Singing rehearsals with the choir could start as late as 10 …
Read More »Viral 'Dissociative Identity Disorder' TikToker Sparks Questions About the Internet's Effect on Mental Health
“Hi, I’m Bunny.” As the smiling teenager with bubblegum pink hair smiles sweetly, waving at the camera, you’d be forgiven for thinking, for the first couple of seconds, that there’s no real reason why the video is anything remarkable. But then you meet Z. And then Oliver: followed closely by …
Read More »A Video Spreading Conspiracy Theories About a Satanic Sex-Trafficking Ring Is Going Viral
A 90-minute anti-child sex trafficking documentary by a Polish filmmaker promoting various tropes related to the conspiracy theory QAnon has gone viral on TikTok and YouTube, despite both platforms’ purported efforts to halt the spread of viral misinformation. A highly incendiary, sensationalized “documentary,” which Rolling Stone has chosen not to …
Read More »TikTok Taps 100 Black Creators for an Incubator Program
A month after announcing the creation of its incubator program for black creators on the app, TikTok has selected its first class of 100 creators, who will be getting support to help boost their careers through networking and more individualized focus from TikTok. TikTok selected 100 creators out of 5,000 …
Read More »How Lubalin Turns 'Random Internet Drama' Into TikTok Gold
For years, Lubalin felt stuck. The Canadian artist had played in an “alternative hip-hop group with a folk-rock/P-funk twist.” He made beats and remixes. And he recorded R&B-inflected pop-rap music alone, but he felt boxed in by his own high standards. Then he discovered TikTok, tapped into his sense of …
Read More »Why Some Pop Acts Are Heading East to Break in the West
The Danish singer Maximillian has never been to the Philippines, but he’s wildly popular there. “Beautiful Scars,” a bright pop song preaching self-acceptance, cracked Spotify‘s Top 10 in the Philippines at the end of April, and it’s been hovering there ever since, earning over 150,000 streams a day on the …
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