Related Articles
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
The wine world can be saturated with nonsense bottle labels (we’re asking you to carefully put down that bottle of Josh now) and purple prose-filled tasting notes, but the stories behind The Prisoner Wine Company have garnered them much attention over the past few years — and for good reason. Their unapologetically bold blends have won awards on their own, but what began in 2000 as a single Napa red blend with a hauntingly relevant label has evolved into a wine brand that’s doing more than just filling glasses. If you’ve been looking for a reason to refresh your wine stash this, this is it.
Right now, The Prisoner Wine Company is offering up to 15% off bottles of select wines, plus free ground shipping, with the promo code LABORDAY. But this isn’t your average case sale where you just go around picking bottles based on if the label is pretty (which I have been guilty of myself). When you order from The Prisoner, you’re supporting a brand that’s using its platform to push for real change in the U.S. criminal justice system.
The Prisoner Wine Company
The Prisoner Wine Company Labor Day Sale
$Up to 15% off
shop now on prisoner wine company
The Prisoner Wine Company is most well known for their flagship red, featuring artwork inspired by Francisco de Goya’s Le Petit Prisonnier. The bottle is part of a series that portrayed the brutalities of war and confinement, and was an unusual (and borderline controversial) choice for a wine label at the time. But it was a deliberate one, meant to representthe inhumanity of incarceration.
That lead to the creation of the Corrections, which the brand describes as “an annual limited-edition wine series designed to explore how wine labels can be used as a canvas for advocacy. By combining art and wine, Correctionsseeksto shiftperceptionsand narratives, spark important conversations about ending mass incarceration and the urgent need for reform, andultimately createa demand for change.”
shop the corrections series
The most recent release in this series, the 2022 Corrections Red, features artwork by Jesse Krimes, a Philadelphia-based artist who created Purgatory while serving time in federal prison. Made by safeguarding printed soaps within playing card containers and smuggling them through the prison mailing system over the course of a year, this was the first work of art by a formerly incarcerated artist to be acquired by The Metropolitan Museum of Art.Today, it wraps around a Stags Leap red blend that delivers everything you’d expect from a Napa standout: ripe fruit, spice, and a full body.
More importantly, a portion of sales from their Corrections bottles (as well 3% from their 2023 The Prisoner Red Blend) will go to support The Center for Art & Advocacy, a nonprofit founded by Krimes to empower justice-impacted artists. The Prisoner Wine Company has already donated $75,000 directly to the Center and gives 5% of Corrections proceeds to continue supporting its work. So yes, your next wine order could go to help fund fellowships, gallery shows, and artistic freedom for people whose voices too often go unheard.
So fill your cellar and fuel change at the same time: just head over to ThePrisonerWineCompany.com and use code LABORDAY at checkout to save up to 15% and enjoy free shipping. There’s nothing wrong with buying wine just because it tastes great, but when your purchase also helps support a good cause too? That’s something worth toasting.
