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It’s a bird! It’s a plane! It’s Timex’s new Superman campaign. Officially available for pre-order starting Aug. 26, 2025, the iconic watchmaker is teaming up with filmmaker James Gunn, DC Studios, and Superman for a special-edition timepiece: the Timex x Superman Marlin Jet Automatic Watch.
shop the watch
The launch commemorates last month’s blockbuster Superman film, which Rolling Stone’s David Fear called a “living, breathing comic book.” If you haven’t seen it yet, that should be your cue to fly to the nearest theater.
Retailing at just under $370, the Marlin Jet Automatic Watch honors Superman with striking blue-and-red hues and his signature shield on the dial — a reminder to clock in at the Daily Planet or maybe to save the world.
Timex x Superman Marlin Jet Automatic Watch
$369.00
pre-order on timex
“What makes Superman such an enduring and beloved hero is not solely his physical might but his innate goodness and strength of heart,” said James Gunn, in a release. “I wanted to design a watch that embodied those values, and who better to bring it to life than Timex. This watch is a tribute to a hero who’s timeless, and to fans who never stop believing in him.”
Beyond its Clark Kent-inspired details, the watch features the best of Timex: a “38mm stainless-steel case, domed Hesalite crystal (like the original Marlin Jet), a premium vegan leather strap, and Gunn’s autograph engraved on the back,” according to the brand.
Timex x Superman Marlin Jet Automatic Watch
$369.00
pre-order on timex
“Designing a watch is like telling a story: every line, curve, and material has meaning,” said watch designer Giorgio Galli in a release. “Collaborating with James, a master of cinematic storytelling, felt natural. Together, we created a timepiece as enduring as Superman himself: crafted in steel, built with purpose, and designed to stand the test of time.”
Timex x Superman Marlin Jet Automatic Watch
$369.00
pre-order on timex
This isn’t Timex’s first dip into pop-culture collaborations, either. The brand has previously partnered with Peanuts, Fortnite, MLB, NHL, and NFL, all of which you can shop online here.
Only 1,000 pieces of the Timex x Superman Marlin Jet Automatic are available, and are expected to ship this November. They won’t last long, so act fast. After all, time flies.
