Discord to reportedly start showing video game ads [UPDATED]

The first Discord ads are said to focus on quests players can complete for rewards.

Discord
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Updated on April 3, 2024, at 9 p.m. ET: Discord reached out to Shacknews and provided the following clarifying statement:


Discord has long been firm in its decision to not push ads to users on its app but it seems like there may have finally been a change in philosophy. A new report states that Discord is planning to introduce ads on its text and voice chatting platform. Specifically, these advertisements would feature in-game tasks that players can complete to earn rewards.

The Wall Street Journal published a report this weekend that claims Discord will soon roll out its first batch of ads to users, a move that would mark a major change in philosophy for the popular communication app. According to the outlets’ sources, these ads will be in the form of quests, which task players with completing specific in-game objectives in order to earn rewards. Specifically, users will have to stream their game to a friend in a Discord call.

The Discord logo inside of a green bubbble.

Source: Discord

Discord previously experimented with such quests during a trial run in select servers. It’s important to note that Discord users will be able to turn off ads in their app settings.

As for when you should expect ads to start showing up on your feed, the feature goes into effect this week. It’s a play to bolster revenue, as implementing ads is a lever that many tech companies have pulled in recent months. Earlier this year, Discord laid off 17 percent of its staff.

News Editor

Donovan is a young journalist from Maryland, who likes to game. His oldest gaming memory is playing Pajama Sam on his mom's desktop during weekends. Pokémon Emerald, Halo 2, and the original Star Wars Battlefront 2 were some of the most influential titles in awakening his love for video games. After interning for Shacknews throughout college, Donovan graduated from Bowie State University in 2020 with a major in broadcast journalism and joined the team full-time. He is a huge Scream nerd and film fanatic that will talk with you about movies and games all day. You can follow him on twitter @Donimals_

From The Chatty
  • ? reply
    April 2, 2024 8:45 AM

    Donovan Erskine posted a new article, Discord to reportedly start showing video game ads

    • ? reply
      April 2, 2024 6:19 PM

      Seems to follow the historical model.

      1. Build good free service.
      2. Grow user base.
      3. Monetize the captive audience with ads.

      Disappointed it’s changing, hoping new changes are implemented in a way that is not super intrusive. Seems like this MBA’s ruining technology again.

    • ? reply
      April 3, 2024 12:46 AM

      I actually don't hate this direction of ads. I was asked to streama 15 minutes of The Finals to a mate, which I was already going to do, and I get an in-game item for it? I wish more ads were like this.

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